IPL 2025 Ad Revenue Projected to Hit $600 Million Following JioStar Merger: MPA

By siliconindia  |  Tuesday, 15 April 2025, 02:26:14 PM IST

IPL 2025 Ad Revenue Projected to Hit $600 Million Following JioStar Merger: MPA
Advertising income from the 2025 Indian Premier League (IPL) is expected to jump well over $600 million, an over 50% jump from 2024, a report from Media Partners Asia (MPA) has found. This is due to TV and digital media rights being brought together under one roof by Reliance Industries Limited (RIL) after the $8.5 billion acquisition of Star and JioCinema by JioStar.
The integrated platform has enhanced advertiser effectiveness greatly by allowing efficient audience targeting over a huge combined audience of 500 million. Compared to 2024, when fragmented distribution watered down advertiser returns, JioStar's integrated distribution, content, and ad approach has fueled scale efficiencies and more robust monetization.
MPA observed JioStar had 3.5 million net new pay-TV additions in 2025, 1.5 million of which signed up during the season of IPL in large part because of cable partners and Airtel's support. Connected TV (CTV) households likewise increased considerably to 35 million year-on-year from 25 million and can be anticipated to hit 50 million by end-December 2025.
The 2025 IPL saw 40 categories of advertisers, topped by fantasy gaming and food & beverage brands. Better UI/UX on Hotstar also boosted viewer engagement and content discovery, further increasing advertising value.
JioStar is the market leader in India's SVOD market, with 250 million paying customers 35% direct and 65% via telco bundles. Its numbers are expected to hit 300 million by the end of the IPL final in May 2025. Active, engaged paying customers are placed at 150 million, an important performance metric for the platform.
With a direct ARPU of $0.45 monthly, JioStar's post-IPL churn risk is being mitigated by a strong pipeline of premium cricket, Hindi and regional content, and international titles from Warner Bros. Discovery, NBCUniversal, and Paramount. As the company inches towards EBITDA positivity, future profitability will hinge on growth beyond cricket and subscriber retention.

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