YouTube Unveils Profitable Features for Indian Creators in India

By siliconindia  |  Saturday, 23 December 2023, 01:34 IST

YouTube Unveils Profitable Features for Indian Creators in India
YouTube is enhancing its appeal to podcasters and content creators in India by introducing new features and opportunities. The updated features simplify the podcast publishing process on YouTube, and a new platform for branded content has been introduced. Podcasts serve as a popular medium for sharing narratives, opinions, and insights with audiences. While YouTube has been a longstanding platform for podcasts, the recent enhancements make it more convenient for podcasters to connect with their audience and capitalize on monetization opportunities.
YouTube is introducing fresh features within YouTube Studio to streamline the podcast publishing process on both YouTube and YouTube Music. Podcasters can take advantage of Podcast shelves featured on the YouTube Music homepage, providing a platform for listeners to discover and engage with their podcasts more easily.
Podcasts on YouTube Music will also be available for on-demand, offline, and background listening, which means podcasters can earn more from ads and subscriptions on the platform. YouTube also offers creators other ways to make money from their content and connect with their fans. One of them is fan funding, which lets creators offer exclusive content and benefits to their fans through channel memberships or Super Chat during live streams.
In India, fan funding has witnessed significant growth, with YouTube reporting a more than 10 percent increase in the number of channels that generated a majority of their revenue from fan funding products in December 2022 compared to the previous year.
Another way to earn money is through branded content, which is when creators partner with brands and agencies to create and promote sponsored content. YouTube has launched BrandConnect, a branded content platform that helps. BrandConnect is now available to eligible creators and select advertisers in India, and it will help them find the right match and execute their branded content campaigns more smoothly.

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