Sandoz taking on Delhiities food cravings, opens restaurants in prime locations
Managing a restaurant or any food business is an immensely personal journey. It is also a deeply rewarding profession to be able to feed hundreds of customers and see their smiles of satisfaction when they relish your creations.
However, the challenges in the full-service restaurant industry are vast and varied. From technology to delivery to labour, marketing to cost analysis and so on, it is vital to set benchmarks. Perhaps, the most important factor in restaurant success is meeting the expectations of your patrons. It is the age of the informed customer, delivery apps and online reviews. Reputation is the key criterion for success.
To build not one but twelve restaurants In such a dynamic and disruptive environment is nothing short of a feat. Delhi-based Sandoz Hospitality of the Sandoz restaurants fame has managed to do just that. The original Sandoz at Karol Bagh is the mothership restaurant that has been serving rich, scrumptious delicacies to generations of Delhiites since the 1960s. Since Sandoz Hospitality’s official incorporation as a hospitality business, the leadership team decided to share the flavour and goodness in some of the best locations of Delhi.
Sandoz’s flagship restaurant on the main ring road at Lajpat Nagar is designed in the most beautiful setting by restoring an old, Colonial bungalow. The sprawling property situated in the heart of Lajpat Nagar boasts of an open lawn and a private dining area attached to the restaurants. Accentuated by lush green plants and the sweet fragrance of seasonal flowers, the restaurant puts one right into the relaxation mode. The menu is revamped to add some new savouries like palakpattachaat, kakori kabab etc. No matter what the occasion, it is the right place for a gala time with friends and family, whether you are in a group of four or forty.
Sandoz Ashok Vihar is a multi-cuisine restaurant, designed to cater to the large-hearted Delhiites with even larger families. One of the biggest and most popular restaurants in the Ashok Vihar locality of North West Delhi, it is a family restaurant in the true sense. In fact, the biggest table at the restaurant can serve up to 30 guests in a row.
Whether it is PaschimVihar, Rajouri Garden, Shivaji Stadium, Tilak Nagar, D. B Gupta Road, Nehru Place or Connaught Place, Sandoz has spread its wings and ensured that good food is accessible in Delhi, where you are.
Not only restaurants, but Sandoz has also cherry-picked some of the prime real estate for its fast-expanding chain of banquets and lounges as well. Freedom Roost is Asia’s first lounge built within the Red-Fort Harley Davidson premises. Spectacular design with a unique, rugged finish to match the location and some of the best Pan-Asian, Continental and Lebanese delicacies have made Freedom Lounge a classic crowd favourite. Its Chinese dim sums and the mezze platter have their own fan-club.
Some of Sandoz’s signature dishes include butter chicken, bhatti chicken, dal makhani and many other traditional North Indian favourites that its patrons keep coming back for. Sandoz’s philosophy is to provide the best of food and ambience such that its visitors can enjoy the dining experience in some of the finest locations of Delhi.