Now Machine Brews Fresh Tea Of Your Choice, Taste

"A few years ago, an automatic tea-vending machine was installed in my office and we spent hours around it until, one day, when the office attendant failed to clean it, we saw ants and cockroaches trooping out of it. It was back to the local chai-walla for us, and the machine was finally dumped," said media executive B.M. Pillai.

To begin with, D'lecta plans to target the OOH (out of home) segment and offer it to hotels, offices and commercial complexes on lease before examining other options.

The company will initially charge 15,000 as a security deposit, 15,000 per month for consumables and 1,500 per month towards maintenance.

The company, already specialising in cow's milk products, has introduced 'Milke" a new dairy creamer to replace the milk powder for its DTBU.

Jain explained that existing machines use powdered milk in tea and coffee that is high in sugar content and low on milk - which is bad for health, especially diabetics.

"Milke, made of pure cow's milk, offers 10 gm of evaporated milk, ideally suited for one cup of tea or coffee, is sugarless and comes in aseptic packaging, manufacturing at our state-of-the-art plant in Raigad (Maharashtra)," Garg said.

Originally known as Devashree Foods Pvt Ltd, DFPL is credited with creating a whole range of cow's milk products, including Dynamix Cow Ghee, in a market dominated by buffalo milk products that constitute nearly 60 percent of the Indian market.

According to the 2007 animal Census, India has around 200 million cows and 110 million buffalos.

Cow's milk is considered a healthier, low-fat option which is the choice of 85 percent of the global population - barring India and Pakistan - but now, cow's milk is gaining in popularity in India's Tier I and Tier II cities, Jain said.

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