It's Time to Step-up your Cotton Game with Supima Cotton, Folks!!

3. Color Retention

Even though this cotton is somewhat on the expensive side, it is very recommendable as it absorbs color better than regular cotton, cool isn’t it? It makes the clothes look brighter and bolder with deep hues. In addition, the colors last for a longer time even after washing it.

4. The Gold Rush – Levi’s – Supima Connection

In the mid 1800s, the popular Levi Strauss used the ELS cotton for their denim fabrics hugely because of the durability factor. Most of the ELS cotton was shipped from South California and Georgia to Massachussetts. This major discovery was identified when Supima remnants were revealed from deserted gold mines. Later it was proved after DNA analysis.

Supima – The Reliable Cotton for Future

Supima can easily be a better choice if you still think that your wardrobe has still room for one more t-shirt. At present, supima is one of the most luxurious cotton you’ll see around as it is consumed for all kinds of finest clothing such as premium shirts, towels, sheets, and more. Caring for supima is  the same way you do for the regular cotton. With use and wear, the cotton is better and guarantees that it stands out from the rest from your wardrobe.Influencers, Brands are already lining up to bring forward the new face into the current fashion era.

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