Amazon MX Player Launches 'Bharat Ke Super Founders' With Rs 100 Crore Fund


Amazon MX Player Launches 'Bharat Ke Super Founders' With Rs 100 Crore Fund
  • Amazon MX Player launches a new entrepreneurial reality show hosted by Suniel Shetty.
  • The series features a Rs 100 crore investment pool for emerging founders.
  • The show focuses on verified pitches, real mentorship, and high-stakes business decisions.

Amazon MX Player has announced Bharat Ke Super Founders, an entrepreneurial reality series hosted by actor and investor Suniel Shetty. The show brings together a Rs 100 crore investment pool, making it one of India's most ambitious startup-focused entertainment projects. It will stream free across all Amazon platforms, including Amazon MX Player, Prime Video, Fire TV, the Amazon shopping app, and Airtel Xstream.

Produced by Rusk Media and Recur Club, and co-powered by StockGro and Legacy Collective, the series is built around real pitches, credible data, and high-pressure decision-making. Suniel Shetty plays a central role, not just as the host, but as a mentor whose experience in business, fitness, and hospitality shapes the show’s guiding philosophy. His tone throughout the series emphasizes discipline, resilience, and purpose-driven entrepreneurship.

The Rs 100 crore investment pool, assembled by Recur Club and a panel of prominent business leaders, is the largest fund ever committed on an Indian entertainment platform. The backing signals the show’s intent to create genuine investment opportunities rather than scripted drama.

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The investor panel includes Dr. A Velumani, Nitish Mittersain, Dr. Aarti Gupta, Shanti Mohan, Aditya Singh, and Ankur Mittal, with more leaders joining through the season. Eklavya Gupta, Co-Founder of Recur Club, also brings AI-native debt infrastructure insights, highlighting how today’s startups balance equity and debt-led growth.

Bharat Ke Super Founders aims to inspire emerging entrepreneurs while giving them a platform to validate ideas and access real capital, setting a new benchmark for business-focused reality content in India.