Big B at Bombay Stock Exchange Promoting 'Yudh'

BANGALORE: Promotion works done by actors usually reached to people through various mega-events, reality shows on televisions, or through serials. This one got bigger when megastar Amitabh Bachchan gave a visit at Bombay Stock Exchange cheering up the crowd present there. At 9:15 am the ceremonial bell at BSE rang, but this time it was different as Big B was the person who hit the bell feeling privileged. Dressed in a formal suit, the move was to promote his upcoming TV series Yudh. In a promotional move the fictional company, Shanti Constructions Pvt. Ltd was listed on BSE and would be there for a day.

"I am playing the owner of Shanti Constructions in the serial and around 10,000 employees works under this firm," Amitabh said of the character he plays in the Sony Entertainment Television show. Amitabh lit the welcome lamp along with N.P. Singh, CEO, Multi-Screen Media; Ashish Kumar Chauhan, managing director and CEO, BSE Ltd and Sudhakar Rao, chairman, BSE Institute Limited.

As the countdown to the start of trading began and as soon as the electronic clock struck, the 71-year-old rang the bell amongst huge cheers. He even stood up for the National Anthem before ringing the opening bell. "Yudh", directed by Ribhu Dasgupta, has Anurag Kashyap as the creative director and it is co-produced by Amitabh's Saraswati Creations with Endemol India.

Talking about his experience on the show, Big B said: "I am doing a TV serial for the first time. I have done films, reality shows and now I wanted to do something on TV and I got this opportunity. It's a very different story and I hope the viewers like it." The actor says he was anxious before starting with the project. "I think as a creative person we used to get anxious and nervous before starting something new. I can only hope viewers will be happy watching it and if not, I will work hard next time."

He even unveiled a poster of the show, which follows the life of Yudhishthir, a real estate baron, who has recently been diagnosed with a degenerative neurological disorder. The show's story traces his journey, his struggle with his collapsing health, his battle with business rivals and his complicated family equations. The show is likely to go on air from July.

-With IANS inputs

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