Bajaj Upholds Production to Enhance Market Share in the Mid-End Segment

By SiliconIndia   |   Wednesday, 22 June 2016, 05:32 Hrs
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BENGALURU: Bajaj Auto, after overtaking big giants like Hero Moto Corp, and Honda Motorcycle and Scooter India (HMSI) in the first two months of the ongoing fiscal year, further aims at expanding market share in the category.

The bikes ranging from 110cc to less than 150cc included as a part of the mid-end segment has witnessed the sales from 4,35,412 units to a surge to 5,90,318 units, with an increase of up to 35.57 percent in the April-May period of this fiscal year. The Auto manufacturing company strategically reduced the price of its Pulsar 134 LS model by around Rs 4,000 to further vie with the competitors.

Bajaj Auto also sold 1,75,190 units during the period comparing to 94,761 units in the previous fiscal year, which is indeed up to an increase of 84.87 percent. Hero MotoCorp on the other hand sold 1,58,304 units in the April-May period in comparison to 1,28,767 units in the last fiscal year. The HMSI has also recorded an increase in the units sold from 1,55,120 in the previous year to 1,56,855 units in this fiscal year.

Bajaj’s robust Auto models including Discover 125, Pulsar 135LS, and the V15 is competing to a great extent with Hero MotoCorp’s models such as Glamour, Super Splendor and Ignitor, and HMSI's models CB Shine and CB Shine SP in the market with the price ranging from Rs 55,000 to Rs 65,000.

"In FY 17 we're focused on increasing share in the value segment. Towards this end, we have launched the V15. This model has been very well received. Further, we have aligned the price of the P135, to reflect their premium positioning at the top of the value segment,” said S Ravikumar, President, Business Development & Assurance, Bajaj Auto.

The Company has recently launched its new model denominated V15 priced at Rs 62,002 (ex-showroom Delhi) to attract customers looking for middle level segments. The new CT and Platina has been launched by the company to focus primarily on the customers looking for entry level segment. The company is also planning to launch six new products in the stipulated time of six months to enhance its overall strength in the domestic motorcycle market.

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