YES BANK Launches YES PowherUp to Empower Women Entrepreneurs

YES BANK, the sixth-largest private sector bank in India, has partnered with FICCI FLO, South East Asia’s largest women’s chamber of commerce, to launch YES PowherUp, a dedicated MSME program aimed at empowering women entrepreneurs to scale their businesses.

YES PowherUp offers a range of financial solutions tailored to the unique needs of women-led enterprises. The program includes specialized SME loans, premium business accounts, international trade and forex services, investment opportunities, credit card options, and insurance plans. By addressing the specific challenges faced by women entrepreneurs, YES PowherUp seeks to provide the support necessary for businesses to establish, grow, and thrive sustainably.

Dhavan Shah, Head of SME Banking at YES BANK, said, in a statement, “India's MSME sector is witnessing unprecedented growth, with women entrepreneurs emerging as vital contributors to this dynamic ecosystem. Through our partnership with FICCI FLO, we are proud to launch YES PowherUp, a comprehensive and innovative MSME proposition tailored for women-led businesses. At YES BANK, we are deeply committed to enabling women entrepreneurs to thrive, offering them the tools and support needed to scale their ventures and shape India's growth story. Together, we aim to empower women entrepreneurs, fostering their financial independence and enhancing their impact on the economy."

Joyshree Das Verma, National President, FICCI FLO, stated, “At FICCI FLO, with 40 years of experience supporting women entrepreneurs, we understand their unique challenges. Many women-led businesses hesitate to borrow for growth, missing the transformative potential of financial support. Our partnership with YES BANK’s YES PowherUp initiative aims to change this narrative. Despite constituting 50% of the population, only a small percentage of women access loans to grow their businesses, highlighting untapped potential. This women-centric MSME solution empowers women-led businesses, nurtures financial independence, and encourages a shift in borrowing attitudes. Together, we strive to help women entrepreneurs realise their full potential and make significant economic contributions”.