WPP Media Wins Integrated Media Mandate for Orient Electric

By siliconindia | Monday, 15 December 2025, 07:13 Hrs

WPP Media to handle end-to-end media planning and buying
Focus on connected consumer journeys and performance growth
Partnership aims to link brand building with measurable impact

WPP Media has been appointed as the integrated media agency for Orient Electric, taking charge of media planning and buying across both traditional and digital channels. The move comes as the consumer electrical brand sharpens its focus on connected, performance-driven marketing.

Under the mandate, WPP Media will design and execute Orient Electric’s full-funnel media strategy, covering the entire consumer journey from brand awareness to purchase. The agency will manage media investments across offline and online platforms, with a strong emphasis on data-led insights, unified storytelling, and measurable outcomes.

Orient Electric said the collaboration aims to create a stronger link between brand-building efforts and performance results. Anika Agarwal, Chief Marketing and Customer Experience Officer at Orient Electric Limited, said the company wants to accelerate growth by combining compelling brand narratives with accountable media execution. She added that the focus will be on building a connected media ecosystem that enhances customer experience while delivering scale across markets.

From WPP Media’s perspective, integration remains central to long-term value creation. Navin Khemka, President -Client Solutions, WPP Media South Asia, said the partnership will bring together strategic planning, analytics-driven execution, and creative thinking to drive deeper consumer engagement across everyday touchpoints.

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The appointment reflects a broader shift among consumer durable brands toward integrated media models that balance reach, efficiency, and performance. By consolidating its media strategy under a single partner, Orient Electric aims to improve consistency, efficiency, and relevance in an increasingly competitive landscape.

WPP Media said its approach will focus on aligning media investments with business goals, using advanced analytics and consumer insights to support sustained growth and build stronger brand affinity over time.