What Is MSc in Digital Communication?

The development of technology brings new specialties to the labor market, which are necessary for the promotion of the fashion industry in the digital space. Opening new horizons for students, Istituto Marangoni Miami offers a curriculum for obtaining a Master Digital Communication degree.

Digitally Oriented Fashion Marketing Bachelor

Today, it is already hard to imagine a fashion brand that would not interact with its audience through various Internet platforms, including social media. That is why marketers should comprehend the laws of digital marketing for successful brand promotion. The student must learn many useful digital communication skills and master the art of attracting customers:

• Delivering information in an optimal format through multiple communication channels;
• Effectively working with targeted advertising and retargeting;
• Converting target audience into leads;
• Learning from the actions of competitors and industry leaders;
• Evaluating the effectiveness of a marketing campaign, and much more.

Where Can Bachelors in Fashion Management Find Jobs?

With an MSc in Digital Communication https://www.istitutomarangonimiami.com/masters-programs/master-digital-communication, students become valuable professionals who provide a link between a fashion brand and its target audience. They are the intermediaries who can bring new fashion trends to the general public and direct an interested audience to promising fashion houses. 

By mastering the skills of digital communication, fashion managers learn to connect more closely with potential consumers through the digital environment. This knowledge will be essential for planning and organizing marketing campaigns.

Specialists in fashion management can choose to work both for specific brands and for digital media, which provide their platform for various fashion houses and widely cover all the processes taking place in the fashion industry. Here are just a few of the areas that are open to the student with an MSc in Digital Communication:

• Content creator 
• Communication specialist
• Digital manager
• Brand manager
• Social media specialist

Benefits ?of Obtaining a Bachelor in Fashion Business at Istituto Marangoni Miami

• By enrolling in any educational program at Istituto Marangoni Miami, you will become part of a fashion community with almost a century-long history.
• Due to the high quality of education, the institute is included in the top five educational institutions in the world, which train specialists for the fashion industry.
• The best fashion experts in the world consider it an honor to give lectures and conduct training at the Istituto Marangoni Miami. And this means that you will have the opportunity to get acquainted with the legends of the fashion world.
• The extra-curricular life of students is very rich because they live in Miami, where even the atmosphere is filled with creativity. And the proximity of the ocean gives powerful inspiration, thanks to which you can reach incredible heights in your favorite profession!

By choosing the MSc in Digital Communication, you will enter a profession that is acutely needed in the fashion industry. It will open the doors to many exciting projects and introduce you to the most interesting and creative people.

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