Vivek Bhutyani of Vedantu has been appointed VP of Content Marketing at Pocket FM
Vivek Bhutyani, formerly a member of Vedantu's leadership team, has joined Pocket FM as Vice President of Content Marketing. In this role, Bhutyani will collaborate closely with Rohan Nayak, Co-Founder and CEO, and Lalit Gangwar, VP of worldwide Growth, to drive the company's worldwide expansion activities.
Bhutyani's previous roles at Vedantu included overseeing the organization's YouTube strategy and spearheading organic development strategies. Lalit Gangwar, Pocket FM's VP of International, expressed trust in Bhutyani's skills and vision, anticipating that they will play a pivotal part in boosting Pocket FM's standing in the audio entertainment industry. Bhutyani's results-driven approach, willingness to challenge traditions, and demonstrated leadership talents, he said, all aligned with Pocket FM's aim of delivering high-quality, engaging audio content to a global audience.
Bhutyani adds over two decades of experience across industries such as media, telecom, retail, and edtech to the company's content marketing approach and organic growth. Bhutyani voiced his excitement at joining the Pocket FM crew, saying, "I am happy to join the Pocket FM team". I see immense potential in the serialized audio streaming industry, led by audio series, and believe we can transform the way viewers consume content in this area globally.
Pocket FM’s commitment towards pioneering a new category with audio series, along with fostering a vibrant creator community and delivering outstanding content, aligns perfectly with my ambition to create a solid foundation for the organic growth funnels via our own content and IPs.”Furthermore, Bhutyani’s educational background includes an MBA from the Indian Institute of Management Bangalore, with specializations in marketing, strategy, consumer behavior, and corporate finance. He also holds a Bachelor of Engineering (B.E) in electronics and communications from Nirma Institute of Technology.
