The Ultimate Guide to Instagram for Business

The Ultimate Guide to Instagram for Business

Instagram is one of the most popular social media sites, with over one billion people using it every month. Given that around 90% of those people follow at least one business account, it should be clear that business owners can't afford to miss out. For small business owners, though, the process of getting started can feel overwhelming when it's added to everything else required to keep everything running smoothly. This article will offer some basic tips on how to use Instagram successfully for business for those who are not necessarily active on social media, themselves.

1. Develop an Instagram Marketing Strategy

As with any form of advertising, Instagram marketing requires a careful strategy. The account will need to not just reflect the company's branding but also appeal to its target audience and, most importantly, get posts in front of target audience members' eyes. That can be a challenge for new users who have yet to develop any real credibility or social clout, but rushmax offers instagram likes for cheap that can help businesses boost their posts and look their best.

2. Optimize the Profile

A business's profile is where Instagram users go to learn about a brand, so it needs to be optimized to meet their needs. There's not much space to work with, so with that in mind, business owners who want to create the perfect bio should:

  • Get straight to the point
  • Use line breaks to organize info
  • Include emojis if appropriate for the brand
  • Add a call to action
  • Reflect the brand's overall voice and personality

Profile pics, bio links, and action buttons should all be configured to target the right audience and support the brand's marketing goals, as well. When in doubt about what works, check popular competitors' profiles.

3. Create a Visual Aesthetic

Instagram started out as a photo-sharing platform, so it should come as no surprise that it's still all about aesthetics. Business owners can take advantage of that by creating a visual aesthetic that reflects the company's branding and draws attention to its most important features. That might mean incorporating product photos sometimes. However, the posts should be varied in topic but consistent in visual style.

4. Write Compelling Captions

The fact that Instagram is such a highly visual platform doesn't mean business owners can afford to just ignore captions. Instead, use them to tell whatever story is required to make the photo meaningful, build empathy, and gain trust. As with visual aesthetics, it's important to develop a consistent brand voice that keeps captions relevant.

5. Post Casual Content to Instagram Stories

Instagram Stories offers a great outlet for sharing casual content that lends extra personality and authenticity to a brand. This particular part of the platform is great for storytelling, so try to engage the audience by creating authentic, on-brand content that has discernable beginnings, middles, and ends. Once business profiles get more than 10,000 followers, they can also start including links in their stories.

6. Post Consistently

Most creators know how important it is to post high-value content. However, it's not just about quality in 2022. Business owners also need to post consistently so that their audiences feel that the brand is worth following. Scheduling posts in advance is a great way to stick with a consistent posting calendar without having to interrupt business as usual multiple times per day to add content to Instagram accounts.

7. Stay Engaged

Part of the reason Instagram is such an effective platform for marketing is that it allows brands to engage actively with their audiences. That's what it takes to keep people interested, though. Constant engagement. It's not enough to just post high-value content on schedule. Business owners also need to stay on top of responding to comments and messages, following other related accounts, reaching out to customers, and other forms of social media engagement.

Get Started ASAP

There's only one way to get a successful Instagram marketing campaign off the ground, and it's to create a profile and start learning. Don't worry if the account doesn't gain thousands of followers overnight. It can take some time, which is why it's best to get started now.