Tarun Chaudhary Joins Rediffusion as Head of North India Operations


Tarun Chaudhary Joins Rediffusion as Head of North India Operations
Leading advertising agency Rediffusion has appointed Tarun Chaudhary as executive vice president and head of North India operations. Based at the Gurgaon office of the agency, he will head the Delhi and Chandigarh offices.
With a rich experience spanning over 25 years in Advertising, Sports Marketing, Consumer Tech, Digital Media, and Event Management, Chaudhary has made a natural disposition towards leadership. He started his career in 1998 with Rediffusion in Bangalore and, a little later, came to Delhi, spending many years working for some of the best advertisement agencies.
He comes with an extensive portfolio, wherein he has worked with major Indian and multinational brands such as Nestle, Godfrey Phillips, PNB Housing Finance, Kenstar, Electrolux, Mitsubishi Motors, Philips, BPL, McDowell's, Hain Celestial, Central Park, and Krisumi.
In the year 2007, Chaudhary further followed his passion for sports with a Master in Sport Administration from AIST, Switzerland, popularly known as the IOC Master. It is one of the highly ranked institutes for Sport Management Studies in the world. After graduating from the institute, he set up and ran the sports marketing division for Dentsu in 2008 and led the creation of India's first successful mass fantasy gaming portal, the Indian Fantasy League.
In 2011, Chaudhary set up the sports marketing and events wing of Innocean and handled Hyundai's sponsorship of the cricket World Cup 2011, in which India won for the second time. He also led the initiative for FC Barcelona's India project.
Chaudhary was again the chief executive officer of the Indian Aces the only Indian franchise in the International Premier Tennis League, IPTL, again underscoring his versatility into different fields of leadership.
"We welcome Tarun back to Rediffusion and wish him every success in his role as a regional leader at Rediffusion. Tarun and I have worked together before; he is very mature and a dependable pair of hands",  said Sandeep Goyal, chairman of Rediffusion.
He said, "Delhi for Rediffusion is an office that is fast growing. I feel proud to lead it and hope we shall reel some great nos as much as create some great work".
Rediffusion recently announced the appointment of Adrian Mendonza as head of creative at its Gurgaon office. Chaudhary will partner with Mendonza to lead the North India operations in Rediffusion, looking to grow and drive creative excellence in the market.