Smokers Pay More Than MRP for a Pack Of Cigarette

The ITC spokesperson exclaimed, "Retailers are prohibited by law from charging above the MRP. If they overcharge, they are liable to be prosecuted by the authorities. ITC Ltd prints the Maximum Retail Price ("MRP") on the cigarette packages in compliance with the Legal Metrology (Packaged Commodities) Rules, 2011.”

“ As and when the MRP is changed, the revised MRP is printed on the packages. ITC sells the cigarettes to wholesale dealers on a principal-to-principal basis. The wholesale dealers in turn sell to secondary wholesalers from whom retailers buy for eventual sale to consumers. There are a number of retail outlets that prominently display price lists showing the MRP of the various brands for consumers' benefit, there are also many fair-price retail shops that sell cigarettes at the MRP," added the spokesperson.

Also, a senior executive with one of the country's largest cigarette maker said, "The duties are steep, and cigarette companies cannot afford to absorb them forever. A price revision is likely."

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