SMBs Delivered Smiles to Indian Consumers this Diwali

The year 2020 will be marked down as a dark year in human history, with the Covid-19 Pandemic that spread across the globe, putting life as we know it to a standstill. All forms of economic activities were subsequently put on hold by governments across many nations. Even though public places have been opened, people are skeptical of going outside to buy things.

The Pandemic has disrupted all forms of businesses across all the industry verticals indiscriminately, including small and medium-sized enterprises. This has ultimately led to many SMBs to make fundamental changes to their day-to-day business operations. The economic disruptions all around us had led many SMBs to bring in material shifts to their mode of operations.  There is now an emerging trend among many SMBs to tie up with e-commerce businesses in a bid to cater to new customers and keep the business running.

To give a perspective, in this Diwali festival season alone, goods worth Rs 72 thousand crores were sold via e-commerce outlets. According to a recent survey published by Neilsen, more than 85% of SMBs sellers are expecting to reach out to new customers and see an increase in sales, over 74%. The Nielsen report further states that around 1 lakh 12 thousand small-time sellers tied up with Amazon Great Indian Festival from the Delhi-NCR region alone.

Delhi-based Ravi Aggarwal, for instance, the owner of Shoppers Club – a store that offers a variety of apparel in sportswear and sleepwear had been preparing well in advance for the festive season by actively teeing up with Amazon and a host of other e-commerce platforms. The result was a healthy increase of 2.5 times in sales this festive season.

Many SMBs have leveraged various technological tools, including social media and delivery platforms, to keep going amid these uncertain times. The recently introduced WhatsApp business was also a key tool that helped millions carry out their operations.

Happy Milk, for instance, a premium milk/dairy manufacturer based out of Bangalore, used the WhatsApp platform to communicate with its customers and its teams. “We use WhatsApp Business extensively in our day to day communications with our customers and partners in progress. We also use WhatsApp to communicate internally within our teams,”- adds Mehal Kejriwal, Happy Milk Co-founder.

 Similarly, SareeVenue.com – an online shopping destination for Banarasi sarees too leveraged social media platforms to up sales during this plagued festive season. “We are using WhatsApp Business and all major social media platforms like Facebook, Instagram and Twitter to improve our sales in this festive season. We are also running ad campaigns on Facebook and Instagram,”- says Founder Aamir Ansari.

This Diwali, millions of SMBs hailing from all over the country, offering their unique selections to the Indian consumers during the ongoing festive season by teaming up with e-commerce giants and social media platforms. This has enabled users from anywhere in India to get access to unique products, and SMBs have brought in some parity amid the Pandemic and smiles across Indian households.

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