Shoprlive Founder, Sumit Jha, Highlights E-commerce Challenges in 2024

Shoprlive Founder, Sumit Jha, Highlights E-commerce Challenges in 2024

We live in a world that is powered by everything digital. The pandemic made many realize the limitless power of the online world, where we saw the onset of innumerable online brands and businesses. Today, this has created a whole digital ecosystem where many platforms, brands, and businesses successfully dwell, inspiring others vying to make their mark in the industry. The e-commerce industry has seen the constant rise of various platforms and apps, including Shoprlive by Sumit Jha.

Shoprlive is a one-of-a-kind e-commerce platform and app helping businesses and brands of all sizes sell their products at the best price points. It provides buyers with a comprehensive and interactive platform to make their best purchases, making it the best buyer/seller-friendly e-commerce app in India. Buyers and sellers can connect on the platform and do business most efficiently and hassle-free. From electronics, gift cards, and furniture to fashion, sports, and personal care, Shoprlive amazes everyone with its product collection and prices.

It is estimated that by 2040, 95% of purchases will be made online. Hence, retailers need to overcome e-commerce challenges and find the best solutions. Sumit Jha points out a few challenges that he thinks the new e-commerce businesses will face.

The first challenge, he says, is cyber data and security, as security breaches have only seen a rise. Since there is a lot of data and information regarding e-commerce, technical issues with data can cause severe damage to a brand’s image and the retailer’s daily operations. The solution, he says, is to stay vigilant, back up data, and install security plugins.

Secondly, he says offering buyers an excellent customer experience is essential. Often, for e-commerce apps or websites, the flow of the same, flooding of information, or a cluttered app may ruin a person’s viewing and buying experiences. Hence, it is imperative to have a clean and simple app that can be navigated easily and has CTAs (call-to-action).

Further, Sumit Jha explains that it is always challenging to lure customers to buy from their e-commerce platforms in a saturated industry. Hence, innovative and immersive e-commerce features are the need of the hour, just like Shoprlive has quickly adopted and stayed ahead of the competition. E-com entrepreneurs need to focus more on live commerce and implement features like shopping from reels. He says it is also essential to keep a genuine price point for every product on the e-commerce platform to keep attracting repeat buys and more customers.

The founder points out that his whole purpose of starting a unique e-commerce platform like Shoprlive (@shoprlive) was to give equal opportunities to buyers and sellers, thriving on the power of live commerce.

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