Roland Expands Its Presence in India
Roland Corporation, a world leader in professional music equipment, announces the successful grand openings of two new Roland Stores in India, in Mumbai and Delhi. Addressing a long-standing demand for premium musical instruments in the region, these stores aim to invigorate the local music scene by providing musicians with direct access to Roland's acclaimed range of products, including state-of-the-art instruments, synthesizers, amplifiers, and audio technology.
The Store-in-Store concept is a fantastic opportunity for customers to interact with our instruments and experience Roland's excellence up close. We eagerly await welcoming music lovers from all walks of life to these energetic new destinations in Mumbai and Delhi".
The Roland Stores in Mumbai and Delhi made grand entries last week into the two cities, in a whirlwind of dynamism and excitement that gave life to the effervescent local music scenario. Attendees spent their time amidst a vibrant creative environment that included live performances by top artists Darshan Doshi, Zubin Balaporia, and also other influential music personalities in the country: Mayur Jamani, Raajeev Bhalla, and Avanti Nagral. These new spaces set the stage for the inspiration of musicians and enthusiasts alike for Roland's vision of cultivating creativity and connection within the music community of India.
Roland Store is an 'Store-in-Store' (SiS) innovation, aimed at bringing to consumers in an interactive setting Roland's iconic products-from pianos to drums, guitars, and pedals. This would give Roland an opportunity to have a solid impact on India's energetic home music market, specifically in areas where high-quality instruments and equipment were scarce.
The new locations present an extensive lineup of Roland and BOSS products in a fully immersive setting, providing hobbyists and professionals alike with a place to experiment and test products. The digital pianos such as the FP-30X, electronic drum kits such as the TD-07 and TD-17, and many BOSS pedals are set up and ready for hands-on demonstrations. Trained, professional, and on-site staff knowledgeable in a wide range of products will be there to help offer personalized advice for the most informed purchasing decision made based on each musician's requirements. The places are inspiring creativity while keeping the fine musical instruments closer to all musicians regardless of skill.
Since Roland opened its new Roland Store London in 2022, Roland has intensified its focus on strategic locations worldwide. With a focus on making its cutting-edge products more accessible to musicians of all ages and skill levels, Roland has opened new stores and partnerships in regions such as Asia, Europe, and North America. The launch of the Roland Stores in Mumbai and Delhi are a key milestone in this global expansion, reinforcing Roland’s commitment to bringing innovative musical instruments and equipment to emerging markets. With a growing network of retail locations and a very strong online presence, Roland is committed to empowering all musicians everywhere.
The two stores, Roland Store Mumbai and Roland Store Delhi are operated by Shalu Music and Raj Musicals, respectively. Both are among the most respected names in the Indian music retail space. These partnerships are significant in ensuring that Roland's dream of providing quality musical products to all music enthusiasts of India is realized.
Roland has a long history of being considered a professional musician's friendly name in India, and now we are reaching for an even wider audience across music lovers with the openings of these new stores. The Store-in-Store concept will give our customers the chance to engage, play and experience the music instruments, and thus also Roland's quality", said Masahiro Minowa, CEO of Roland Corporation. We look forward to welcoming music lovers from all walks of life to these vibrant new spaces in Mumbai and Delhi.
