Reasons to Use HubSpot Phone Integration in Your Business
Customer experience is one part of a business that you should never take for granted. You need to ensure customers have a smooth experience, from the minute they first interact with your business. For that, you must establish communication to help monitor the customer journey. The HubSpot CRM is one platform that facilitates efficient communication between companies and the people they serve. HubSpot provides a software hub where your enterprise can access an entire communication ecosystem. Its phone integration capabilities benefit businesses in several ways. Learning what you can get from HubSpot VoIP integration will make it easier to decide if the solution is worth it.
Increases Efficiency
You can get more out of your business with HubSpot phone integration. The platform offers a direct route between clients and their point of contact. Therefore, it eliminates the need to redirect calls from one line to another. Customer representatives don't have to jump through hoops to engage with callers. Phone integration on the CRM platform also means the company has relevant customer details on a single hub. Your team doesn't have to move between apps when researching consumers. If a customer calls once, all the information is consolidated on the platform, negating the need for a caller to repeat details in any subsequent communication. From the moment the support personnel answers a call, the customer's information is ready, thus saving time and effort.
Enhance Account Management
When you use Aircall to integrate VoIP into HubSpot, the two systems work together seamlessly. For this reason, representatives don't have to leave HubSpot when talking to clients. Since the platform centralises everything, you can see what the entire team is up to. Customer service, sales and marketing get to work from identical details. The system syncs all sales information in real time, keeping everyone on the same page. Having all customer data in one place simplifies onboarding. New members can easily check call notes and recordings to get up to date on specific cases. Note that you can use the platform on any device. Representatives don't have to disconnect from customers even when travelling. If the company moves, VoIP doesn't require you to change your number.
Better Customer Profiling
The quick and uncomplicated access to client data improves profiling. VoIP business integration logs all calls, SMSes and voicemails. Therefore, you can track a customer's activity. A quick link grants customer agents access to HubSpot during a call. The platform displays the caller's profile, which tells you the type of customer you are dealing with. A VoIP business analytics function on the platform provides valuable insights that go a long way when profiling customers. You can check the HubSpot activity to identify top-performing clients. It's why the platform is among the top-rated for inbound marketing. Additionally, the system makes it easy to look up employee productivity by tracking call history.
Improve Overall Customer Experience
The ultimate goal of VoIP business integration is to give customers as great a journey as possible. HubSpot helps with that. Because the platform collects all details, sales and marketing teams benefit from profiling customer needs. The agents who interact with callers can get helpful information since they don't waste time on the basics. Analytics like the length of calls, number of visits to a page and previous purchases give the company a lot to work with. The information gathered from clients can help craft upselling and cross-selling campaigns. Marketing and sales professionals can use the data to anticipate a customer's demands.
Communication is integral to customer experience. If you are to fulfil your clients' desires, then you must know what they want. Integrating VoIP with HubSpot allows your business to leverage Several features, such as call logging, analytics and contact sync. These and other functionalities boost productivity, efficiency and account management, hence contributing to a better customer experience.
