Novo Nordisk India & Healthify Launch AI-Powered Support Program for Obesity Care

By siliconindia | Thursday, 04 December 2025, 03:25 Hrs

Novo Nordisk India partners with Healthify to launch an AI-enabled patient support program.
The initiative offers structured lifestyle guidance to help patients manage obesity more effectively.
An AI assistant will track nutrition and support patients throughout their treatment journey.

Novo Nordisk India has joined hands with health and wellness platform Healthify to introduce an AI-driven patient support program designed for people living with obesity. The new initiative aims to enhance patient experience, improve treatment outcomes, and boost adherence through structured lifestyle guidance.

Healthify said the partnership focuses on expanding access to obesity care using an AI assistant. This intelligent tool will help users monitor their nutrition and make informed choices at every stage of their treatment. The program combines technology, coaching, and personalized insights to help patients stay consistent with healthier routines.

Tushar Vashisht, Co-founder and CEO of Healthify, highlighted the importance of lifestyle support in obesity management. “Structured lifestyle support plays a critical role alongside GLP-1 therapy. Our goal is to equip patients with the right tools, coaching, and real-time intelligence to help them build sustainable habits. This partnership enables us to deliver AI-enabled, dietitian-guided personalized care to more patients across India and shape future global programs”, he said.

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Vikrant Shrotriya, Managing Director of Novo Nordisk India, said the initiative reflects the company’s commitment to comprehensive obesity care. “As leaders in GLP-1 innovation, we believe that pairing medication with strong patient guidance is essential for long-term success. This program marks an important step toward improving patient outcomes”, he stated.

The collaboration aims to bring scalable, tech-enabled obesity care to a broader population and strengthen support for individuals managing chronic weight-related conditions.