Narendra Modi Third Most Followed World Leader On Twitter

Among the foreign ministries, the U.S. State Department (StateDept) is the most followed with 1,7 million followers ahead of the Turkish (TC_Disisleri), the Russian (MID_RF) and the French (FranceDiplo) all with less than a million followers.

The study said it was impossible to say whether governments pay to promote the accounts of their leaders.

But "we have seen an interesting pattern on IndianDiplomacy (official account of India's public diplomacy) and MEAIndia (India's ministry of external affairs) accounts whose tweets are automatically re-tweeted by an army of 90 tweeps who all follow each other and whose sole purpose is to re-tweet the tweets from IndianDiplomacy and MEAIndia, the accounts listed on each of their public Twitter list, aptly entitled 'RT'," the study said.

"Thanks to their dedicated action the tweets of IndianDiplomacy and MEAIndia are consistently re-tweeted 100 times but rarely favourited," it said.

The study also showed Rwanda's President Paul Kagame as the most conversational world leader with 86 percent of his tweets being @replies to other Twitter users followed by Norway's Prime Minister Erna Solberg.

Conducted by global communications firm Burson-Marsteller, the report studied 669 Twitter accounts of heads of state and government, foreign ministers and their institutions in 166 countries worldwide.

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