Luxury watch reseller Mr. Hrithik Alwani is dominating Florida's timepiece market

Hrithik Alwani is the COO at Time Piece Trading, a reputable high-end watch reselling business. The company specialises on high-end timepieces and luxury watches, with a focus on the four most recognisable names in the industry: Patek Philippe, Rolex, Audemars Piguet, and Richard Mille.

The secondary watch market is worth US$20 billion and Deloitte’s latest research predicts that it is expected to grow to US$35 billion in value by 2030 clearly making it a very lucrative industry. With an unmatched collection of timeless, intricate, and hyped watches, the company has attracted a gamut of celebrities and influential individuals as clients, including none other than the man himself, Drake. This Florida-basedcompanyis one of the best in the market with clientslike Khalil Mack, D’Angelo Russel, SteveWillDoIt, London on the Track, Sean Paul, Sean Kingston, Island Boys, BhadBhabie, NBA YoungBoy, Kai Cenat, Zedd, Griffin Johnson, Kyle Foregard, Abby Rao, Benjamin Kickz, LexBorreo, and many others.

Mr.Alwani’s family comes from a background in the jewellery and watch business. Learning from his father’s footsteps, he has come a long way, turning the family business into his passion project. He says “I don't just like watches for the value. I like the watches for the different movements, different intricacies of the movements itself. It’s very intriguing It’s like art to me," he explains. As a young kid, Hrithik would rather skip school and college activities sometimes and spend his play time at his father’s shop, studying movements and mechanisms of certain pieces, inspecting the new pieces that came in daily, and interacting with customers. Later, as he started his first year in college, his elder brother and the CEO of Time Piece Trading, Mr. Neelesh Alwani, opened up Timepiece Trading LLC in Miami, Florida. Combining the USA’s competitive edge as a global-facing watch market with an influx of famous and dedicated clientele, the company plans on building on their current momentum and become a dominant player in the global secondary watch market.

The secondary watch market boomed during the pandemic as cash-flush consumers stuck at home discovered a new hobby buying luxury mechanical timepieces. The platform, founded by the young Alwani brothers is looking to revolutionise the way people buy and sell watches. Mr. Hrithik Alwani believes that transparency needs to be infused into every aspect of work ethos. This transparency, he says guides their mission of revolutionising the space from one that has been traditionally shrouded in obscurity to a more equitable playing field.

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