Ixigo Trains Signs Rohit Sharma as Brand Ambassador
Ixigo has appointed Indian cricketer Rohit Sharma as the brand ambassador for its trains app. This collaboration aims to boost ixigo's presence nationwide, reinforcing its status as the go-to app for smooth, innovative, and dependable train travel experiences.
As part of this collaboration, ixigo Trains is unveiling a dynamic new advertisement featuring Sharma in a rapping ticketman avatar. Combining humor, energy, and creativity, the ad highlights ixigo’s user-friendly features, designed to make train travel hassle-free for millions of Indians. Through a catchy rap, the film wittily showcases key features such as real-time updates on train routes, live running status, ticket availability, ticket confirmation chances, and a seamless and quick ticket booking experience.
This ad positions ixigo Trains as the ultimate one-stop travel solution for every traveler. The 360-degree campaign, starring Sharma, will be launched across television, digital and outdoor platforms.
Ixigo Trains continues to lead the transformation of train travel with customer-centric features. With services such as free cancellations, food on board, travel guarantees for confirmed seats, and instant refunds, ixigo strengthens its position as an essential travel partner for today’s modern travelers.
Speaking on this, Dinesh Kumar Kotha, chief executive officer, of ixigo Trains said, "We are thrilled to welcome Rohit Sharma to the ixigo family! As a true leader in cricket and a celebrated captain, Rohit personifies excellence, perseverance, and inspiration - values that align perfectly with our brand. His immense popularity and credibility make him the ideal ambassador to connect with audiences across India. Our latest campaign captures the innovative spirit of ixigo Trains and Rohit’s unmatched star power, unveiling a fresh, never-seen-before side of him. Together, we aim to inspire a strong, vibrant connection that resonates deeply with our audience".
