Magazine : 
Innoterra Appoints Avinash Kasinathan as Head of India Business
Innoterra, the pioneering Swiss-Indian food and technology platform, proudly announces the appointment of Avinash Kasinathan as the Head of its India business, effective immediately. Avinash Kasinathan brings a wealth of experience in strategy, technology, and the agricultural sector to his new role.
Kasinathan commenced his professional journey as a consultant at McKinsey, where he honed his expertise in strategic insights. Prior to joining Innoterra, he held key leadership positions, notably as the Chief Technology Officer (CTO) of WayCool and as the CEO of CENSA, the technology arm of WayCool. During his tenure, Kasinathan played a pivotal role in crafting a scalable and sustainable food and agri-tech platform. His visionary leadership led to the development of the Censa platform, renowned as one of the most comprehensive tech stacks in the food economy.
At Innoterra, Kasinathan will spearhead the expansion of the company's India business portfolio. This includes the strategic development of Farmlink, Innoterra's agri-tech platform, the enhancement of Milklane, its high-quality milk and cattle feed business, and the domestic sales and business strategy for BanacXin, Innoterra's groundbreaking banana vaccine.
Pascal Foehn, CEO of Innoterra, expressed his excitement about Kasinathan's appointment, emphasizing the invaluable combination of technology acumen and agricultural expertise he brings to the table. Foehn affirmed, "His background in technology coupled with his affinity for the Indian agricultural sector will be invaluable as we continue to grow the Innoterra footprint in India. We look forward to growing together".
In response to his appointment, Avinash Kasinathan shared his enthusiasm, highlighting the significant potential for disruption in the Indian agri value chain. "The sector is at an inflection point, and Innoterra is well-positioned to lead this transformation," he remarked. 'I'm excited to join Innoterra and drive further margin expansion'.
Established in 2020, Innoterra is dedicated to transforming smallholder agriculture economics and ensuring a healthy food supply. With operations spanning across 11 geographies, the company pioneers innovative solutions that merge bioscience and technology to foster regenerative farming practices and create a sustainable future for agriculture.
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