Magazine : 
How to Make the Most of an Employee Engagement App
It’s good if your business is focused on engaging the customers – they are the reason why you set it up in the first place. However, you must engage your employees as much as you do your customers.
Research shows that companies that engage their employees outperform those that don’t by 202%, and companies with highly engaged employees experience 18% customer retention more than those with less engaged employees.
The truth is, you lose money when you’re unable to retain your employees. You’ll have to go through the whole recruitment, onboarding, and training process one too often, which wouldn’t tell a good story about your company.
You can save yourself from this kind of experience with the right employee engagement app. We’ll show you how in this article.
What is an Employee Engagement App?
An employee engagement app is a form of internal communication software that simplifies communication in the workplace and makes it easy for employees to align with the company’s mission and vision and boost their productivity. This app allows for the receipt of timely and targeted information from the company by all company staff, irrespective of their location and role.
Employee Engagement app takes advantage of the fact that mobile apps run our daily lives to deliver a solution that engages a company’s employees, especially the frontline worker, directly from their smartphones.
What Will This App Do for Your Company?
We had said earlier that an employment engagement app will reduce employee turnover rate and improve productivity. More specifically, you’ll enjoy the following benefits from using an employee engagement app:
1. Seamless Collaboration across Board
More companies are realizing that collaboration between workers in various departments boosts productivity and that mobile technology seamlessly facilitates this kind of collaboration. An engagement app with rich content features like chats and document sharing ability will facilitate this.
2. Full Engagement of Frontline Works
Whether you have them or not, frontline workers are becoming a substantial part of a company’s workforce. These are employees that discharge their official roles without designated physical offices. Engaging these kinds of workers poses a huge challenge to companies, but this is something that a good employee engagement app can take care of.
3. Greater Number of Loyal Employees
Your employees may not be properly advocating for the company because they don’t have the right medium to do so. An employee engagement app increases employee advocacy as it incorporates features that allow the employees to share the company’s content on social media with a single click. You must already know that you get the public to better engage with your content when they are shared by your employees on social media than when it’s shared through the company’s handles.
4. Improved Employee Wellbeing
When your employees have to deal with a large influx of information communicated through different channels all at once, they are prone to breakdown. The stress level in the workplace becomes suffocating and it affects their wellbeing. An employment engagement app improves the employee’s well-being as it makes it easy for employees to find the right information they need at a particular time. The app allows your employees to filter content based on their language preference, work role, location, and department.
5. Rich Insights on Employee Engagement
It’s difficult determining how effective your employee engagement strategies are when you don’t use an employee engagement app. With an app, however, you can monitor in real-time your set KPIs for employee engagement through the analytics. Decision-making then becomes easier when you have the right data informing you.
What Features Must an Employee Engagement App Have?
To enjoy all the benefits mentioned above, you have to look out for the following features when selecting an employee engagement app.
1. Mobile Compatibility
There may be information you want your employees to access away from work, in their free time, and desktops, laptops, or even tablets are not the device your employees use at this time. Smartphones are where an increasing number of them spend their time. You want them to be able to still connect to their colleagues or the management at any time through their smartphones.
2. Ease of Customization
It’s not a good employee engagement app if you can’t customize it to reflect your brand. It should be able to be tailored to your looks and feel and essential features that are relevant to your business.
3. Visible News and Announcements
The app should allow you to push in news and announcements to a select set of employees or the entire workforce with a simple click of a button. This news or announcement should also be visible enough not to be missed.
4. Real-time Chat
The app is truly an employee engagement app if it allows for instant messaging in form of texts, videos, or file sharing between employees, the management staff, and across roles.
5. Feedback System
There is a need to carry out routine surveys in organizations to know the employees take on certain policies, rules, or amendments that would affect their job satisfaction. An employee engagement app should be able to cater to this through a highly functional feedback system.
6. Special Notifications
Not all information you pass across to your employees are news updates. You may want to remind a particular team of their meeting, inform the entire workforce to remember to celebrate an employee on his/her birthday, or even announce the release of a recent survey. Notifications are built to do these, and your employee engagement app should have it.
7. Incentive System
To boost employee engagement in your company, you may have to give certain incentives on the purchase of the company’s merchandise or incentives on completing a difficult task. Your engagement app should be able to have the right technology to initiate and smoothly run your employee incentives strategies.
What Employee Engagement App Can Give You All These?
Groupe.io’s employee engagement app provides all of these features and benefits and more. It also provides a resource base where your employees can find company resources and tools that will better their experience in the company.
Read More News :
Coal India All Set to Install 25 Medical Oxygen Plants across India
.jpg "PMP Institutes")