How to Leverage Flawless Service to Boost Seasonal Selling

By siliconindia  |  Thursday, 18 March 2021, 08:22:11 PM IST

How to Leverage Flawless Service to Boost Seasonal Selling

With 2021 marching on furiously, what is the best way to improve your seasonal selling statistics? Is it ensuring that you have sufficient stock or a killer website, or the latest trendy items?

What if we were to tell you that it was none of these things. They’re important, but the top way to boost seasonal selling is by providing flawless service.

Why?

Outstanding service drives customer loyalty. The value of loyal customers over their lifetime is at least ten times their initial purchase. In addition, your satisfied client is bound to recommend your business and even refer their friends.

Providing stellar service is not only essential for survival, but it actively drives growth. In this article, we’ll look at how you can leverage flawless service to boost seasonal selling.

Start With Your Support Team

Your support team must be service stars. They should:

  • Be personable and able to communicate with several types of client
  • Provide 24/7 support
  • Be able to work under pressure
  • Preferably provide multilingual support
  • Have a robust client support system and access to the information they require
  • Operate using top-of-the-line technology to speed queries
  • Potentially incorporate chatbot support to manage large call volumes

Can your team provide all the above and more? If not, consider hiring professionals in the call center industry to build your brand effectively.

Segment Your Target Market Clearly

In business, we often feel that the more people we get the message out to, the better. The inverse is often true for the simple reason that it’s impossible to please everyone. If you send out a generic message, you miss the chance to connect with your buyers.

At best, they’ll ignore you; they’ll find your messages irrelevant and annoying. It is far better to segment your market according to pain points and create targeted advertising relevant to each segment.

If, for example, you’re selling exercise bikes, you’ll have several client types interested:

  • There’s the athlete who wishes to maintain their fitness and hone their performance
  • A person leading a sedentary lifestyle who wishes to get back into shape
  • The mom wanting a safe way for her child to get more exercise and burn off excess energy

Trying to send the same message to all the above would be highly ineffective and poor customer service.

Upsell or Cross-Sell to Existing Clients Buying Gifts

The rush to find new customers becomes frantic over the holiday seasons. People are apt to spend more money, and everyone wants their cut. The melee is part of the problem. Convincing a new client that your brand is reliable or the best will be difficult during this pressurized time.

Building your customer base and nurturing leads should start long before the chaos. In this way, you sell to existing clients who already trust your business.

Improve your usefulness by providing thoughtful gift ideas, gift-wrapping services, and other extras that make things special. Perhaps you could offer clients the opportunity to compose a message and have a team member hand-write it in a card for the recipient.

Look to your existing base, and consider ways to win them over again. Improve the service to them, and they’ll increase their spending and referrals. 

Audit Your Website

Your website might be the first point of contact your potential client has with you. Even if you run a brick-and-mortar store, consumers may use your website to establish your business’s credibility.

Slow-loading pages, broken links, and cluttered content do nothing to convince a potential lead that your business is trustworthy. Such elements will also hurt your chances of ranking well with the search engines.

Auditing your website should be standard quarterly practice. Start by accessing your free Core Web Vitals Report through your Google Search Console. Google provides practical tips on how your site measures up and how to improve it.

Social Proof is Changing

92% of consumers want to see that someone else uses your product. They might check reviews and look for user-generated content that features your products. Get ahead of the pack by:

  • Providing mock-ups of your product in use
  • Encouraging users to post photos and videos of them and your products
  • Creating tutorials or useful content in which your products feature but are not the primary focus

Final Notes

There’s always some holiday or another around the corner, and that’s why we’ve stuck to generic tips. Take the first step today by auditing your website and clearly defining your target market.

Then work on a clever sales plan that incorporates the elements that we’ve discussed above.

ON THE DECK

siliconindia