Goodyear Appoints Mamatha Chamarthi and Will Roland as CDO & CMO
The Goodyear Tire & Rubber Company has announced the appointment of Mamatha Chamarthi as Senior Vice President and Chief Digital Officer, and Will Roland as Senior Vice President and Chief Marketing Officer, effective August 1. Both will report to CEO and President Mark Stewart.
Mark Stewart emphasized the importance of customer understanding through data and insights. "It's imperative that we understand our customers on a deeper level and both Will and Mamatha allow us to leverage data and consumer insights to transform how we meet customer needs", he said. "I am confident both will help us make agile and data-informed decisions and I am excited to have them join Team Goodyear".
Chamarthi comes to Goodyear from Stellantis, where she was Chief Software Business Growth Officer and Chief Information and Digital Officer. She spearheaded significant software business growth, global connected vehicle initiatives, cybersecurity, and enterprise IT. Her leadership experience includes roles at ZF Friedrichshafen AG, Consumers Energy, and Daimler Group. At Goodyear, Chamarthi will oversee all digital business aspects, traditional CIO responsibilities, and the execution of a comprehensive digital strategy.
Roland, previously the Senior Vice President of Media, Consumers, Analytics, and Digital for Stellantis North America, integrated data, analytics, and insights into consumer marketing channels. He also served as President of Solutions for Publicis Media, managing data and platform management, advanced analytics, data science, and applied marketing strategies. As CMO, Roland will guide Goodyear's brand and marketing strategies, focusing on top-line actions and brand optimization using advanced analytics and market insights.
Stewart reiterated his confidence in the new appointments. "I am confident both will help us make agile and data-informed decisions and I am excited to have them join Team Goodyear", he stated.
With Chamarthi and Roland's extensive experience in leveraging data and driving digital transformation, Goodyear aims to enhance its customer-centric approach and strengthen its market position.
