Geetika Mehta Named Managing Director of Nivea India
Geetika Mehta has been appointed as the new managing director of Nivea, bringing with her extensive experience and expertise to guide the brand. This move underscores Nivea India's dedication to establishing itself as a prominent skincare brand.
With a proven track record in fostering the growth of small enterprises and overseeing large-scale corporations in diverse markets such as South Asia, Thailand, Brazil, and South Africa, Mehta brings a wealth of experience to Nivea. Her strategic vision and extensive expertise are in harmony with Nivea India's goal of delivering superior product quality as part of its care-focused proposition to consumers.
Geetika has excelled in key leadership positions, managing cross-functional teams and contributing significantly to the success and profitability of brands she has been associated with. Her previous stints include managing director at Hershey India for 2.5 years and an illustrious 18-year journey at Hindustan Unilever Limited.
Commenting on her new role, Mehta adds, "As we navigate the ever-evolving skincare landscape, my focus will be on driving innovation, enhancing customer experiences, and further solidifying Nivea's position as the skincare brand of choice for millions of Indians".
As Nivea remains synonymous with trust, care, quality, courage, and simplicity, Mehta's vision and expertise are poised to usher in a new era of leadership that resonates with the brand's fundamental values. Under her strong leadership, Nivea remains steadfast in its commitment to excellence across the pillars that define its essence.
