Flipkart and Bajaj Auto Partner for Eco-Friendly Deliveries with Green Machines
Bajaj Auto Ltd, renowned as the world’s top-rated manufacturer of two-wheelers and three-wheelers, has joined forces with Flipkart, a prominent player in India's e-commerce sector. Together, they aim to hasten the integration of electric vehicles (EVs) into Flipkart's final delivery services. This partnership marks a noteworthy advancement toward a more environmentally sustainable future for India's online retail industry, as per an official announcement.
The Memorandum of Understanding (MoU) was signed on May 10 by Bajaj Auto and Flipkart spokespersons – Samardeep Subandh, President (Intracity Business Unit, Bajaj Auto Ltd) and Prabhu Balasrinivasan, Vice President, Commercial, Flipkart Group, Hemant Badri, Senior Vice President and Head of Supply Chain, Customer Experience & Re-Commerce, Flipkart Group, lays the foundation for a long-term business partnership between Bajaj Auto and Flipkart.
The preliminary agreement, though not legally binding, entails the provision of at least 1000 cutting-edge electric three-wheeler cargo vehicles to Flipkart, opening avenues for future collaboration and potential fleet enlargement. Embracing Bajaj’s top-notch EV technology will enable Flipkart to bolster the effectiveness and eco-friendliness of its final delivery services. This partnership positions both Bajaj Auto and Flipkart as trailblazers in embracing sustainable approaches within India’s dynamic e-commerce logistics sector.
Talking about the MoU with Flipkart, Samardeep Subandh, spokesperson from Bajaj Auto Ltd., stated, “As e-commerce continues to scale up rapidly, the impact of last-mile logistics will increase significantly in India. Driving sustainability in last-mile logistics has been a key agenda for Flipkart, India’s homegrown ecommerce marketplace. Bajaj Auto, the global leader in 3 Wheelers and Flipkart will now join hands to drive this transition towards a 100% sustainable last-mile fleet for Flipkart. As a part of this partnership, Bajaj Auto will provide 1000+ electric cargo vehicles over two years. The Bajaj Cargo ETEC products will provide the best-in-class performance and reliability driven by its innovative design and features, which are gaining rapid acceptance in the market.”
Hemant Badri, Senior Vice President and Head of Supply Chain, Customer Experience & Re-Commerce, Flipkart Group, said, “As India’s homegrown e-commerce marketplace, we recognize the profound impact our operations can have on the environment and society. Our alliance with Bajaj Auto Ltd. marks a pivotal moment for Flipkart and the entire landscape of Indian e-commerce, underscoring the company’s unwavering commitment to sustainable supply chains".
"We are taking significant strides towards a more sustainable future by consistently integrating electric vehicles into our last-mile delivery operations. This is also mission-aligned with our commitment to transition our 100% last-mile delivery fleet to EVs, a pledge Flipkart took as a member of Climate Group’s global electric mobility initiative – EV100. By leveraging the latest technology and forging strategic partnerships like these, we enhance operational efficiency and pave the way for a greener, more sustainable future”, he added. This partnership highlights Bajaj's EV technology prowess and sets the stage for wider acceptance of electric three-wheelers in the realm of logistics.
