Early Struggles of 6 Indian Entrepreneurs
Nirma’s success against behemoth MNC’s
He used to make detergent powder in the backyard of his house in Ahmedabad then carry out door to door sales. Karsanbhai Patel managed to offer his detergent powder for 
3 per kg when the cheapest detergent at that time was 13 per kg and so he was able to successfully target the middle and lower middle income segment. As a result of his entrepreneurial spirit, Nirma became a huge success, since the process was labor intensive; it gave employment to a large number of people. The company today employs around 14 thousand people and has a turnover of more than $ 500 million.
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