Dulha Ghar: Celebrating Tradition as India's Best Men's Ethnic Brand

Dulha Ghar proudly stands as one of India’s best men’s ethnic brands, celebrating the rich traditions of Lucknow. Girish Motiani's journey in the fashion industry began at his father’s fabric store, founded by the late Asudamal Motiani, where he gained invaluable experience in fabric selection and customer service.

Since its official launch in 1991, Dulha Ghar has grown from a small shop into a leading name in men’s ethnic fashion. The focus on quality and customer satisfaction has been the driving force behind the brand's success, culminating in its registration as a private limited company in 2020, with Girish Motiani as the Director and Nitesh Ajwani as a fellow Director.

Looking ahead, the aim is to expand Dulha Ghar into a global brand while preserving its traditional roots. The plan includes introducing modern styles into ethnic fashion and strengthening the online presence. New store openings are also on the horizon to meet the rising demand for men’s ethnic wear.

For those entering the fashion industry, Girish Motiani advises staying flexible and eager to learn. The dynamic nature of fashion requires a deep understanding of customer needs. At Dulha Ghar, the commitment remains to offer the best wedding attire and ethnic clothing, ensuring the brand continues to be a symbol of trust and elegance in the industry.