Crypto Kills the Market: Vladimir Okhotnikov Knows When Realtors Will Be Out of Work
Have you ever encountered the use of blockchain in everyday life? So, to go to the store and they showed you that this tomato really came to us from Turkey. And those Prada trousers actually came from Italy. Perhaps you bought a used car, and the owner, for the sake of convincing, showed that he is the first and only owner? But Vladimir Okhotnikov has encountered all this, and he will lift the veil of secrecy.
The name of Vladimir Okhotnikov is associated with successful business, crypto-enthusiasm and the desire to fight centralization. He is a man who sees blockchain as a real opportunity to change the game.
As a successful businessman, Vladimir has always strived not just to take a place among the leaders, but wanted to lead this movement. He places great importance on planning and analysis, and risk assessment is always one of his priorities. This is an approach that helped Vladimir make a successful career and create favorable conditions for his business partners.
Vladimir Okhotnikov: business behind the blockchain is as safe as houses
I got interested in this issue and found out that 44 of the 100 biggest companies use blockchain in one way or another.
Top US-located companies using blockchain
One might ask why do corporations need blockchain if everything is going smoothly for them and money is flowing like a river? No, this is not fun for adults.
Let's imagine that the company is like a big pie, everyone wants to tear off a tidbit from it. And there are always scammers who try to steal a piece of this pie or even the whole pie.
In other words, blockchain is like a big electronic book that everyone has access to. And crypto is a barn lock that allows only those who have the rights to write something there. And if someone tries to steal, everyone will see and say: “Hey, guy, don’t be naughty, give it back.”
But there are a number of other reasons. Firstly, blockchain helps promote products. It's like an ad that says, "Look, we have something interesting for you."
Secondly, it's attractive. Blockchain helps retain customers. After all, good service, discounts or special offers will not get you far. Therefore, they create recognition and trust in the brand. When people begin to associate a product or service with certain characteristics or qualities, that's when we can say it's successful.
According to Vladimir Okhotnikov's opinion, large companies are more inclined to use new technologies. Crypto is already used in loyalty programs and you might not have noticed how tokens help you buy, sell and store digital money, transfer them to third-party wallets, etc.
- Starting from last year Mastercard became an intermediary between banks and crypto provider Paxos. At this time the French brand Lacoste introduced a gamified tokenized ecosystem for holders of their NFTs which will provide various benefits, such as bonuses when attending public events.
Well, the cherry on top is the fact that the US Patent and Trademark Office has already received about 6,000 applications for trademarks that they plan to use in blockchains.
Increase in the number of fakes. Vladimir Okhotnikov about the scourge of current society
Scammers come up with new scam schemes every year and this is a real problem of our time. And the funny thing is, before this there was not the slightest idea about how and where to register stolen property.
By the way, the market for counterfeit products is a little over 500 billion dollars. For example, this amount would be enough to cover a quarter of the market capitalization of Indian companies, or to reduce the number of child workers in Nigeria by at least half. In connection with this, blockchain can become an effective tool in the long-term fight against fakes.
And finally, a way has been found to protect the rights to precious things. Watch and jewelry owners can now report and track stolen goods through the unique expert service Enquirus. This allows everyone who buys, sells and collects items to confirm the legal status of those items.
Providing authenticity data to the consumers makes original products even more attractive. At the same time, this creates great difficulties for those trying to sell stolen or counterfeit goods on the secondary market.
Using the ability to track their products through blockchain technology customers can be confident that their purchase is truly valuable and a sound investment.
How the aborigines conquered the world
Many museums and auction houses, if they haven’t already, will soon come to the point that they will not be able to attract the younger generation to their sites. Vladimir Okhotnikov thinks progressively in this direction and, according to him, in order to maintain success in the future, it is necessary to pay attention to the NFT market now.
“Sotheby's and the Museum of Modern Art have demonstrated that this is the right path and successful integration of digital things allows us to surprise a new generation,” concluded Vladimir Okhotnikov.
Some of those old museums and auction houses seem to be feeling somewhat like a fish out of water when it comes to young people - the Sotheby's and MoMA presentation surprised even seasoned experts
Other industries have been experimenting with blockchain for a long time, but as it turns out, scaling is not an easy task. For example, Wall Street recently has been ahead of everyone else in the development of blockchain systems, but as a result, the strict regulatory framework coupled with complex algorithms forced them to move more slowly.
I suppose a failure in the chain of checking and confirming that all the details of a transaction match up and that money and assets have passed from one party to the other is very different from a failure in a system that tracks, say, fashion handbags.
And despite some successes, many projects that were announced several years ago are still not realized and some have even been canceled. However, a positive trend can still be observed.
Tyrone Lobban, head of Onyx Digital Assets at JPMorgan, lifted the curtain a little and spoke about his company's efforts in the field of cryptocurrencies: “You seem to be one of those who think that everything happens on its own. But in fact, we must understand how the efforts that we have been making for many years are finally solving the problems that exist in the financial market.”
Where is my certificate of authenticity for the presented watch? Vladimir Okhotnikov about the other side of the coin
Everything related to proof of authenticity, traceability and origin is solved quickly and easily by blockchain. But let's be honest and look at the situation from the other side.
What happens if you remove an NFC chip from a genuine item, make a copy of it and put it in hundreds of thousands of counterfeit items? Who will own such a thing?
“I think it is important that companies selling things in a digital format are ready to invest in supporting and updating the infrastructure,” Vladimir Okhotnikov says that the path should not end with simple marketing because this is dangerous and fraught with consequences.
If someone sees the problem of hacking chips, then I look at it differently. There are many tools to improve your security. These include an application from the Aura Consortium company, which uses a cryptographic protection method.
“That is, you can’t just copy any chip and impersonate the original. It doesn’t work like that,” Vladimir emphasized.
Pierre-Nicolas Hurstel, CEO of Arianee, already works on consumer brands and explains why people want to know everything about a product, including its authenticity: “Take my Panerai watch for example. They cost 38 thousand dollars and it would be a shame if I found out that they were faked and sold as a sham. But by scanning it through the app, I can see the date of sale, year of manufacture, number of owners, warranty period, etc. Wonderful, isn’t it?”
“Sham realtors” will be the first to suffer. But should we worry about them? Branded items protected by NFC will cease to be an object of interest for unscrupulous sellers because the key to their business was manufacturing fakes and selling them as the authentic products.
With the introduction of digital tags on the blockchain it will become quite difficult to deceive, one might even say unprofitable. Therefore, honest buyers and collectors, in turn, will be able to enjoy genuine products with confidence in their authenticity.
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