Crossbeats Appoints Suryakumar Yadav as Brand Ambassador for its Smartwatch Segment
By siliconindia | Thursday, 21 September 2023, 05:35:15 PM IST
Crossbeats, a prominent consumer technology brand in India, has announced the signing of renowned cricketer Suryakumar Yadav as the brand ambassador for its smartwatch segment. This marks the first time Crossbeats has enlisted a brand ambassador in its history.
Suryakumar Yadav, known for his explosive batting style, will represent the brand across its existing and upcoming range of smartwatches. His fearless approach to the game resonates with Crossbeats’ commitment to pushing technological boundaries. This partnership is expected to connect with a broad audience, emphasizing dependability and high performance. It represents a significant strategic move for Crossbeats, offering opportunities to expand its presence in new markets.
Archit Agarwal, Co-Founder of Crossbeats, expressed enthusiasm about the collaboration, stating, “We are thrilled to collaborate with SKY and extend a warm welcome to him into the Crossbeats family. His consistency as a match-winner reflects Crossbeats’ energetic and dependable persona.”
Suryakumar Yadav, exclusively managed by RISE Worldwide, shared his thoughts on the partnership, saying, “I have always believed in innovation, style, and walking the extra mile for excellence. I am excited to partner with Crossbeats for their smartwatches category, which also pushes boundaries to strive for performance, design, aesthetics, and technology.”
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