BigBasket Appoints Packaged Foods Head Deepika Bhan to Board as Market Heats Up
- Deepika Khattar Bhan replaces Aarthi Subramanian on BigBasket’s board as part of a leadership reshuffle.
- Bhan’s FMCG experience is expected to boost BigBasket’s private label and packaged goods strategy.
- The move aligns with BigBasket’s efforts to scale operations amid rising competition in quick commerce.
BigBasket, the Tata Group-backed online grocery platform, is set to appoint Deepika Khattar Bhan, President Packaged Foods at Tata Consumer Products, to its board, replacing Aarthi Subramanian, Executive Director and COO at Tata Consultancy Services (TCS). Subramanian is stepping down to take on expanded responsibilities at TCS, sources told Moneycontrol.
This board-level change follows BigBasket’s recent leadership restructuring, including the appointment of Manish Bajoria as Chief Financial Officer, signaling a renewed focus on strategic and financial agility amid mounting competition in India’s booming quick commerce sector.
Bhan brings with her over two decades of experience in FMCG, brand building, and supply chain management. Prior to joining Tata Consumer Products, she served in key leadership roles at Hindustan Unilever and Unilever, contributing across diverse categories and international markets. Her inclusion is expected to accelerate BigBasket’s growth in private labels and packaged goods, critical segments that contribute to higher margins and stronger customer loyalty.
BigBasket’s current board includes Saurabh Agrawal, Group CFO and Executive Director at Tata Sons; Ankur Verma, Senior VP at Tata Sons; Vishal Gupta, Partner at Bessemer Venture Partners; and Vipul Parekh, BigBasket’s Co-founder who rejoined the company in 2024.
The development comes as part of a broader leadership reshuffle in India’s fast-evolving quick commerce and food delivery landscape. Just a day prior, Eternal (formerly Zomato) appointed Aditya Mangla as CEO of its food delivery and strategic mobility platform, replacing Rakesh Ranjan. Meanwhile, Blinkit, a Zomato-owned brand, had earlier onboarded Vipin Kapooria, a Flipkart veteran, as CFO. Similarly, Swiggy’s Instamart appointed Ankit Jain, also formerly of Flipkart, as Senior VP – Operations.
The competitive quick commerce market in India is projected to surge from $5 billion in FY25 to $30 billion by FY30, according to Bessemer Venture Partners. Blinkit leads with a 46% market share, followed by Zepto at 29% and Instamart at 25%, as per a recent Motilal Oswal report.
Currently, BigBasket processes nearly 8 million orders a month across 400+ cities, and with refreshed leadership at both strategic and operational levels, the company is positioning itself to enhance profitability, brand-led innovation, and operational efficiency to compete more aggressively in the fast-growing segment.
