"We plan to launch our IPO in the Market"- Says, Pawan Gadia, Ferns N Petals CEO. Read his interview with Zee Business
Ferns N Petals is India’s leading flowers and gifting company which has been in the market for the last 25 years.On the occasion of Valentine’s Day, Zee Business interviewed Mr. Pawan Gadia, CEO, Retail & Online, India & UAE who spoke in details about the company, expansion plans, wedding design hub, Ferns N Petals IPO. Below are the excerpts of the interview:
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Zee News Correspondent: Tell us about your company, the unique concepts and how did you get the inspiration to start this business?
Mr. Pawan Gadia: Ferns NPetals is a 25 years old company which was started due to the lack of availability of good and presentable flowers, imported flowers in the Indian market back then. As of today, we have over 250 retail outlets for flowers and 50 cake stores under the brand name of FNP.
Zee News Correspondent: You have also tied up with various luxury designers as well. So what are the expansion plans that you have in this area?
Mr. Pawan Gadia: We have worked with a lot of designers in India and abroad. Tarun Tahiliani, J.J Valaya, Rustin Bailey etc. We are growing our retail offline business at a rate of 30% Year on Year, online business under https://www.fnp.com 50% Year on Year Growth. We have expanded further categories except flowers, like cakes, plants, personalised products, soft toys, teddy bears and that’s the main reason we are seeing the massive growth.
Zee News Correspondent: Wedding season is on, Please tell us more about your wedding hub plan?
Mr. Pawan Gadia: Ferns N Petals is India’s biggest wedding decorator/banquet business. All over Delhi NCR we have 12 venues where we do the most prestigious décor and the Who’s who of the country plan the weddings. Along with this business we have also started our catering business, entertainment, event management. This industry is almost 50 odd years old and with our market penetration we are seeing a growth of 40% Year on Year.
Zee News Correspondent: You have Business expansion plans in 7-8 countries. What are your strategies?
Mr. Pawan Gadia: So, currently FNP is in India and Dubai andwe plan to launch in Singapore by June this year. Along with that we are thinking of expanding in theGCC countries and Malaysia. Apart from this we have small business hubs in USA, Canada, UK,Australia, Singapore etc. and we plan to expand our retail presence and online market in these countries.We feel the kind of product and service we have, is not available in these countries. So we want to capitalize on our USP and provide customers with an overall gifting experience
Zee News Correspondent: With all these expansion plans, when can we see an IPO for Ferns N Petals in the market?
Mr. Pawan Gadia: First step has been taken and I think 1-2 years we should be in the IPO market.
Ferns N Petals is a big name in the occasion gifting market. After Valentine’s Day, the company plans on preparing in advance for Rakhi 2019 and Mother’s Day and other small occasions. The overall aim of FNP remains to help customers make their special occasions memorable and they are happy playing the role of a cupid!
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