Tweets Reveal Variations in News Preferences Across Globe

By SiliconIndia   |   Monday, 30 September 2013, 11:33 Hrs
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Bangalore: Social media which was once just a platform for interacting with near and dear ones has today emerged as an effective tool especially for research. The latest research on Twitter users across the globe explains about their preference in news reading. In a new article published in SAGE Open, researchers discovered that people from different countries prefer different types of articles, reports The Times of India.

The data collected from Twitter says that Americans and British readers get attracted to opinion and world news, while Spaniards prefer local and national news. When it comes to Brazilians, sports and arts is a favorite whereas Germans choose to read politics and economy.

As reported by TOI, German and Spanish readers are more likely to read national newspapers unlike the British folks who take interest in foreign publications as well.

The researchers said that social media not only helps in understanding readership patterns but also readers themselves can play an active role in determining the popularity of different news stories.

The researchers asserted, "Audiences now have the opportunity to express their agency, not only as readers of texts but also as a fundamental piece that decides which news articles are replicated and which news section gets the most attention across social networking sites," reports TOI.

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