Saraswat Co-operative Bank, First to go Live on Whatsapp Channel from Co-operative Sector

By siliconindia   |   Monday, 10 December 2018, 06:06 Hrs
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Saraswat Bank, an urban co-operative banking institution has become the second bank in India to go live on Whatsapp channel for notification and Bot services and also the first to do so in co-operative sector. It has been at the forerunner of embracing leading-edge technology especially in the way it acquires, services and retains its customers. 

In the growing era, it has become very important to have direct communication with customers. Smart messaging apps assist in reaching out to them on real time basis. With the recent launch by ‘Facebook-owned WhatsApp messaging platform called ‘WhatsApp for Business’ which uses software interaction in response to user initiation to send notifications like text messages, boarding passes, receipts, tickets, account statements, and more to users.

Saraswat Bank continues to elevate its digital capabilities to offer customers new and exciting products through digital platforms. With this facility called ‘Banking on WhatsApp’, Saraswat Bank customers can receive WhatsApp notifications instead of text messages (SMSs) with end-to-end encryption. Also, customers can also initiate chat as well as check balance, mini statements, and more. Customers can register for ‘Banking on WhatsApp’ by giving a missed call to 9029059271.

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