How SEO Builds Your Brand

By SiliconIndia   |   Thursday, 24 May 2018, 09:57 Hrs
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How SEO Builds Your Brand

While word of mouth is as important as ever for businesses, that medium of communication has drastically evolved. Chatting up your neighbor or friend during your child’s ball practice can still have a small impact, but the internet is the key to getting the word out quick and easy about anything and everything.

People search for literally everything online, be it medical support or grocery items and everything in between. Need a solution to a problem? An online search (of Google) can reveal millions of choices, ratings, reviews and price comparisons in less than 3 seconds.

"While television, radio, and newspaper ads are retaining some of the advertising markets, the #1 driver of traffic to content about anything from news to reviews, is online search." (SOURCE: Manav Sharma, Digital Expert, 2018)

Companies with great digital marketing campaigns have shown at least a 40% increase in revenue after going “viral.” What does going “viral” mean? It is the act of being everywhere and anywhere, especially online.

Google, Yahoo, Bing, AOL, Facebook and Twitter all have their online news outlets with much of the country having their RSS feeds. RSS is a type of web feed which allows users to access updates to online content in a standardized, computer-readable format. These feeds can, for example, will enable a user to keep track of many different websites in a single news aggregator. (SOURCE: Digital Trends)

If you’re a business, it comes down to one simple word: SEO. That’s your guru, your alma mater, your one-size-fits-all. It is the one thing that you can use to get right to the very top of the business food chain.

What Is SEO?

Well firstly, it stands for Search Engine Optimization, and it means getting your business, product or service to show up on the front pages of popular search engines such as Google, Yahoo, and Bing. Sounds simple right?

Well, it’s not. It’s a long and arduous process that if done wrong can cause penalties against your website can cause your site to be banished to Google Jail, never to show up on the front page again. SEO expertly executed is a task best left up to the professionals.

Who Gets SEO Right?

The company getting all the much-deserved press is MaxGroup Business Solutions, a ten-year-old company with operational headquarters in Surprise, AZ, a Phoenix metro. Recently recognized, MaxGroup is a business solutions company and is a top 25 Digital Company, that’ll help you get your digital marketing on point.

What is the Magic Formula?

SEO is the key, and MaxGroup Business Solutions is there to fix your SEO. “How do they do that,” you ask?

There are four essential points a search engine results that search engines like Google, look at while ranking your website in their results.

1. Authority: Your website must be a domain that Google can trust to allow it to rank high in the search results. This trust, of course, can be earned, but it is a very tough task that not many can accomplish. MaxGroup Business Solutions has a team of Google certified engineers and their proprietary MaxGroup SEO360® software for mastering the art of search results to achieve record numbers of clients ranking on the first page of search engines.

2. Content: Now It has often been said that “content is king,” which is only partially correct. What Google demands is content that is frequent, original, authentic, compelling, relevant and written for the best (UX) user experience. Content published that does not meet those standards as mentioned earlier will usually result in penalization of the site rather than gaining higher rank signals.

3. Backlinks: A backlink, on a very primitive level, is an incoming hyperlink from one web page to another. The more trusted backlinks your website has from sites with high domain authority (DA), the higher your site will rank. MaxGroup Business Solutions has spent many years creating relationships with journalists, syndicated writers and other content creators and publishers and has an existing base of 100,000+ bloggers. MaxGroup’s SEO360® plans have built thousands of pages of backlinks with domain authority in the 40-90+ range.

4. Mobile Friendly: Without an adequately optimized mobile website Google will do nothing to improve your SEO rank. They would instead push it further down if your site isn’t mobile-friendly. MaxGroup Business Solutions can even help you set up an adequately optimized mobile website that Google will reward.

MaxGroup Business Solutions will position you to outperform all the opposition in your niche’ by creating a customized SEO campaign. Based on the needs identified by conducting a FREE AUDIT, MaxGroup will generate a strategy best suited for your website.

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