Affiliation businesses predict growth in the difficult financial times



Affiliation businesses predict growth in the difficult financial times

One of the sectors of the economy hardest hit by the COVID-19 pandemic has been the retail sector. As governments across the world have implemented varying levels of ‘lockdown’, harsh restrictions have been placed on our ability to move outside the home to stop the spread of this most deadly virus.

As part of this, only those shops able to comply with the requirements of ‘social distancing’ have been able to remain open. While many retail spaces have been able to adapt by implementing protective equipment for staff members and tight crowd control measures, many others have been unable to meet the new restrictions. In this climate, millions of consumers across the world have been turning to online shopping as a way of keeping themselves safe from the places where you are most at risk of contracting the virus.

Because of this, online shopping has seen a massive uptick in terms of the total volume of sales, with this trend occurring across the world—even in regions where physical retail has long reigned supreme over online shopping. With a surge in online shopping, we are also seeing the gradual expansion of industries supporting online retail, such as delivery and logistics, as well as, surprisingly, affiliate marketing. As more people than ever are facing lengthy stays at home, online shopping isn’t just being used as a way to procure vital supplies, it is also being used as a way to pass the time. In these circumstances, affiliate marketing and affiliation businesses have seen a noticeable uptick in click- through rates and total revenue.

Popular affiliates like SuperLenny and other affiliation businesses are seeing marked increases in the total volume of interactions and clickthrough’s, meaning users are spending more time than ever consuming online content.

Other industry experts are, however, predicting that this early spike will soon run out of steam as the reality of the post-COVID-19 economic downturn sets in and we are forced to be more frugal. This means that we might continue to see an increase in people shopping online, but a decrease in individuals using online shopping to buy non-essential items; the lifeblood of many affiliation businesses.

Growth rates might also be entirely sector dependent. While sports betting sites are likely to see a significant drop in visits as sporting events around the world get postponed indefinitely, other related sectors such as online casino gaming might be due an increase as individuals look for fun ways to pass the time at home. As such, sites like SuperLenny will be a key barometer in measuring the effect of COVID-19 on both the global and the digital economy.

But with so much uncertainty distorting the accuracy of future predictions - indeed, this might be the case until a COVID-19 vaccine is developed - it is a case of ‘watch this space’. Exactly what the future holds is much too uncertain to say. The only certainty we can identify is that the world will never quite be the same once the COVID-19 pandemic subsides.