7 Intriguing facts about Dominos
There is nothing like kicking back with a warm box of delicious Margherita pizza after a long day at work. Pizza is truly the one food item that makes everyone happy. So much so that getting a box of pizza delivered to us has become superfast and easy. You can easily order food online no matter the time of the day or night. And, all the credit goes to Dominos.
Domino’s is the one pizza restaurant chain that pops up in your mind as soon as you think of pizza. It is the No. 1 pizzeria serving perfectly baked pizzas all over the world. Being the largest pizza restaurant chain, serving more than 90 markets, Domino’s has become a household name. But there is more to this brand than you know.
Here are 7 facts about Dominos that are sure to intrigue any pizza enthusiast. Do you already know any of these? Let’s find out!
- Tom Monaghan traded his old Volkswagen to own Domino’s solely: Domino’s was co-founded by Tom and Jim Monaghan. Originally, the two brothers were to trade off shifts so Tom could continue his studies, and Jim could keep up with his job as a mailman. However, after eight months of buying the pizzeria, Jim decided to solely focus on his job with the post office as a mailman rather than being a pizza entrepreneur. To earn the sole ownership of the business, Tom traded him his old Volkswagen that they used for deliveries.
- Domino’s was to be called “DomiNick’s” originally: After buying the pizzeria, it took Monaghan about a year to understand all about the business of pizzas. Soon, he bought two more pizzerias with an intention to create a mini-chain of restaurants. However, the real Dominick of DomiNick’s was not ready to let Monaghan use his name for an expanded pizza restaurant chain. So they tweaked the name slightly to Domino’s.
- Domino’s logo represents their stores: Domino’s, the new name of the chain lent itself a new logo. Monaghan used the three dots in the Domino’s logo to represent their first three stores he owned at that time. The original plan was to add a dot for each new location. However, once Dominos started growing into a national chain, the idea was abandoned. Can help but think about what the logo would look like with more than 9000 dots?
- In 2009, Domino’s accidentally gave away about 11,000 free pizzas: In March 2009, a clever customer stumbled upon a promotional code that was created months before, but was never publicized or green-lighted. The news of this glitch went viral around northern Kentucky and southern Ohio. By the time the company took action and disabled the code, almost 11,000 free pizzas had already been redeemed.
- Domino’s agreed their pizzas weren’t good, and then made it better: By around 2010, the complaints about the quality of Domino’s pizza and the lack of flavors had gotten too loud. To deal with this, rather than trying to stifle the critics, Domino’s featured the criticisms in a national advertisement and promised to do better and make its products better. And guess what? They did! Domino’s revamped their entire pie, from the crust up, and set an example about the importance and value of their customers and their feedback to the company.
- The only vegan Domino’s is in Israel: While cheese is integral to the pizza experience, veganism is popular, especially in Israel. The activist groups in Israel were persuasive enough to convince Domino’s to begin serving family-sized pizzas with vegetables and soy-based cheese starting in 2013. While it was an exciting development, expansion beyond Israel seems unlikely.
- Domino’s rolled out the first car designed by a pizza company: Domino’s recently developed a car specially designed for delivery. The car is a riff on a subcompact Chevrolet Spark and can carry up to 80 pizzas. It includes a 140-degree oven to keep the pizza pies toasty.