Bangalore: After a relatively slow 2013, the global economy is trending towards the positive with easing credit availability, revenues picking up in many sectors, and the financial services industry leading the pack, says Faisal Husain, CEO and co-Founder of Synechron, an IT solution provider.

This is good news for niche, Global IT companies; however, challenges remain in terms of reduced margins and regulatory concerns. To register faster growth in 2014, IT Consulting and Outsourcing firms will have to put in extra efforts to remain relevant to their clients, improve operational agility, realign service delivery models, and focus more on driving innovation.

From a market perspective, especially the financial services domain, the key business drivers for the year 2014 will likely be the enterprise mobility solutions space, disruptive technologies, digital media, and big data analytics. As leading players in the financial services industry look to enhance customer experience, explore new markets, introduce new products and services, and reduce costs, most are likely to favor for increased budgetary allocations in these specific areas. This year too, these sectors have been among the key business drivers, and with a high success rate registered in terms of customer acquisition and retention, high ROI, and enhanced user experiences, it is likely that these will set the pace for growth in 2014 as well.

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