BANGALORE: No doubt the potential value in the Internet of Things or IoT is emormous; and the market is expected to grow in the coming years. The IoT market will generate revenue of whopping $300 billion by 2020, as predicted by research firm Gartner. With the advancement in technology and the increasing adoption of emerging technologies and mainstreaming of smart applications, Internet of Things is on its way to becoming the next big reality, as compiled by the IT world.

# Microsoft: Microsoft aims to make the internet of things applicable to the day-to-day business activities by offering a range of products that include customized windows operating system meant to collect and analyze data. The company helps to give a different and combined approach allowing industries to invest and gain, store and process data.

# Google: Google’s initiative on the Internet of Things was quite evident when it bought ‘Nest’ for a whopping cost of $3.2 billion, which sells thermostats and fire detectors that have the technology to learn the guidelines and interact with the users. It is believed that with the acquisition of the Nest, Google intends to play a major role in the IoT sector by predicting a world of all the appliances connected to the Web and auto respond to the users.

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