Bangalore: Software major Infosys Monday announced the launch of TradeEdge, an insights-driven sales platform, which would provide visibility to global brands across the demand chain from distributors to consumers.

"It (TradeEdge) will provide brands one of the most affordable ways to expand reach in the emerging markets," Infosys Chairman N R Narayana Murthy told reporters here.

The new platform will deliver insights that help brands accurately sense and fulfill consumer demand while significantly improving sales and operational performance, he said.

Murthy said the new platform will have a range of innovative features that empower brands to enhance collaboration by allowing companies and distributors to exchange accurate and timely information related to sales, inventory and products.

He said it would also expand reach by on boarding distributors rapidly in weeks rather than months, via a Cloud-based ERP system, while rolling out best practices across markets within hours.

"For global brands, the next billion consumers will come from the emerging markets. To accelerate profitable growth, brands need to know these markets better, reach customers faster and do so at lower costs," Infosys Vice-President and Global Head-Products, Platforms and Solution, Sanjay Purohit said.

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