India's E-commerce Market Rose 88 Percent In 2013: Survey
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India's E-commerce Market Rose 88 Percent In 2013: Survey

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New Delhi: India's e-commerce market grew at a staggering 88 percent in 2013 to $16 billion, riding on booming online retail trends and defying slower economic growth and spiralling inflation, according to a survey by industry body Assocham.



"The increasing internet penetration and availability of more payment options boosted the e-commerce industry in 2013," Assocham secretary general DS Rawat said.



"Besides electronics gadgets, apparel and jewellery, home and kitchen appliances, lifestyle accessories like watches, books, beauty products and perfumes, baby products witnessed significant upward movement in last one year," Rawat said.



According to the survey, India's e-commerce market, which stood at $2.5 billion in 2009, reached $8.5 billion in 2012 and rose 88percent to touch $16 billion in 2013. The survey estimates the country's e-commerce market to reach $56 billion by 2023, driven by rising online retail.



As per responses by 3,500 traders and organised retailers in Delhi, Mumbai, Chennai, Bangalore, Ahmedabad and Kolkata who participated in the survey, online shopping grew at a rapid pace in 2013 due to aggressive online discounts, rising fuel prices and availability of abundant online options.
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Source: PTI
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