Why Google, Flipkart Are Eying on Ad-Tech Firms?

According to Subra Krishnan, vice-president (products) at Vizury, a Bangalore-headquartered ad tech firm, “Display (advertising) has risen from the ashes. Programmatic (real-time bidding) technology allows bidding for each of display unit on a one-to one basis, recognising who the user trying to access the website is, what the context of the page is, and what the size of the ad unit is,” reports ET.

Vizury has raised $27 million up till now from multiple investors and has a presence in China, Japan, Korea and emerging markets such as India.

Even the social media giant Facebook is not left behind in this race as it acquires TheFind, a shopping search engine, signaling its aspirations in two of the Internet's biggest money-makers: search and e-commerce.

Both Facebook and TheFind cast the acquisition as a way to lift the digital advertising business of Facebook, which with $12.6 billion in annual ad sales last year, is unquestionably a dominant player in the industry.

Another aspect that drives technology in e-Commerce is customer engagement through various social platforms. It is important for an e-Commerce company to be active across social networking sites to engage consumers at a ground-breaking level.

Constant advancement and engagement can bring a noteworthy change in the e-Commerce market.

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