U.S.-Based News Portal Mashable To Foray Into Indian Market

India.com publishes content destinations, including BGR.in, CricketCountry.com, BollywoodLife.com,TheHealthSite.com, Prepsure.com, BrownPaperBag.in, and India.com.

“We are thrilled to partner with Mashable as we continue to expand the PMC and ZEE alliance in the Indian digital industry. The company’s phenomenal growth is a testament to the incredible team and leadership in India, and we are confident that Mashable’s addition now quickens the ascendance of this enterprise,” said PMC Chairman and CEO Jay Penske.

Mashable India will have an editorial team based in India for localised content. It will offer the best global coverage from mashable.com and augment it with extensive editorial coverage from India.

“We believe that the combination of Mashable and India.com will provide a unique content destination curated for India’s fast-growing online generation,” Zee Entertainment Enterprises Ltd MD & CEO Punit Goenka said.

On its revenue model, Mashable spokesperson said: “The monetisation strategy for Mashable India will be similar for the global brand, which will target premium brand advertisers... Mashable India will offer brands and agencies a wide spectrum of offerings, including branded content, premium display advertising and content marketing solutions.”

The addition of Mashable India will continue Mashable’s global expansion, which began last year with the opening of a U.K. office, while also adding reporters in Australia and building a strong network of global journalists.

Approximately, half of Mashable’s 42 million monthly unique visitors come from outside the U.S., the company said.

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