Business

Top 10 Clothing Brands Millennials Crave to Own

By siliconindia | Thursday, 05 November 2015, 06:07:02 PM IST

BANGALORE: With brand marketing being the purest form of marketing, the drive of customer’s satisfaction is immediately met. The perception of rise and fall in the most-desired labels has thus increasing lured Millennials to become the largest growing congregation of consumers in America, reports BI.

Here are 10 most influential brands

Chanel

The French are known for their perfection and style statements. Chanel, the French fashion company, founded in 1909 by Coco Chanel became popular among all, especially the women. The store has intense selections from eyewear, gloves, and hats to handbags. The brand wooed in the women with its elegant and ‘wow’ designs of attire, accessories, and enchanting scents of perfumes–bumber five de Chanel and Chael Suit.

Levi's

Levi’s has left an impressionable mark on young consumers to carry out the casual attire in the most fashionable and trendy way possible. However the waves of interest are slowly taking a turn as many millenials are choosing athletic garments over denims.

Victoria’s Secret

The American Lingerie store was founded in 1977 and has evolved from selling just women clothing, lingerie and swimwear to perfumes, footwear, quality beauty products, and also has romantic CDs on the shelves. The store targets the young generation aged fifteen to twenty two and above. The luxurious fashion store aims to help the changeover phase of young girls turning into young adults.

Forever 21

Forever 21 is an American chain of fashion retailers with branches in major cities in America, Europe, Asia and the Middle East, offers clothing, beauty products and accessories for young women, men, and teen girls. This company is one of the most successful female brands in the world.

Ralph Lauren

Ralph Lauren's brand covers over 11,000 stores worldwide and has immensely gained popularity on social media. Furthermore, hired Hannah Davis, the Sports Illustrated cover model to model for their resort collection

Van's

Vans first started out with skater shoes, but have long since progressed in a different direction joining the now joined the mainstream brands. The company has gained popularity from it’s from athletic footwear to its trendy dress shoes.

Converse

This company was founded by Marquis Mills Converse in late 30s and was named as Converse Rubber Shoe Company. Another unit was founded by Elisha converse in Malden, Massachussetts in 1908. In 1917 the Converse All-Star basketball shoe was introduced. The company became famous when a basketball player named Charles H. Taylor also known as “Chuck” was made the ambassador and salesman and later his signature was added to the All Star patch.

Adidas

The marketing section of Adidas has successfully leveraged opportunities across the brand portfolio. Key innovations, better functionality, attractive and exciting product designs is what keeps this German multinational corporation ahead of other competitor in manufacturing sports shoes and apparels. The brand stepped into Indian market in 1989 however its first joint venture with Magnum Trading was in 1996.

Jordan

Many of Nike's Jordan brand sneakers are prominent on the billion-dollar reselling market. A growing culture of so-called sneakerheads buys collectible footwear on eBay, Craigslist, and other sites.

When it comes to Nike's Jordan brand sneakers, hitting the billion-dollar reselling market is what it’s all about. As part of the fast growing trend of sneakerheads, these luxury footwears are found on eBay, Craigslist, and many sites.

Nike

A well-known American Multinational Corporation, Nike was founded in 1964, by University of Oregon track athlete Philip Knight and his coach. Named after the Greek goddess of victory, Nike was originally named as Blue Ribbon Sports. The first year’s sale of Nike was only 8,000 dollars.

It is into designing, development, manufacturing and worldwide marketing and selling of footwear, apparel, equipments, accessories and services.