Reliance Industries Reopens Fuel Stations

"Success Story of 2006 -- Achieved market share of 14.3 per cent in diesel and 7.2 per cent in petrol," RIL said. "Launch of aggressive consumer schemes for quick ramp up of volumes. Target to replicate 2006 performance levels."

The company said it will leverage technology to provide superior customer value across the network with the motto of "Right Quantity and Quality of fuel at the Right price."

RIL had captured the market share in 2006 by owning just 4 per cent of the total petrol pumps in the country. State-run retailers have since then swelled the network to 51,870.

The company is again starting the fleet management program wherein large fleet operators like truckers were given smartcards which their drivers could use buy fuel without cash with deliveries that can be monitored online, thereby eliminating pilferage or theft.

  "Fleet management program to help customers with fleet control, cash flow management, cashless transactions and information," RIL said, adding customised loyalty programme for different customer segments will also be launched.

Also, aggressive automation based 'Instant Reward scheme' will provide an edge over the competition, which lacks nationwide automation, it said.

RIL's present network comprises of about 900 retail outlets that are owned by the company and the rest by dealers.

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