Lumikai Invests $2 Million in Frammer AI to Revolutionize Video Content

Frammer AI, an innovative solution that automates the transformation of premium content into concise, digital-ready videos optimized for maximum audience engagement. This technology enhances efficiency by allowing simultaneous distribution across multiple platforms, ensuring that high-quality content reaches the widest possible audience.

What sets Frammer AI apart is its ability to generate high-quality short videos at scale, leading to increased viewer engagement and, consequently, higher revenue for content creators. This success is largely due to Frammer AI’s strategic integration with the advanced capabilities of the Azure cloud platform.

Azure OpenAI offers cutting-edge AI models that enhance content comprehension and generation, while Azure Machine Learning services support Frammer AI’s algorithms, ensuring precise results through continuous learning from vast datasets. This powerful combination enables Frammer AI to produce exceptional short-form videos efficiently.

Founded just over a year ago Frammer AI has successfully raised $2 million in seed funding from Lumikai. The startup provides an all-in-one platform that allows businesses to generate high-quality videos for social media.

Frammer has built an impressive client base in both India and the United States. Recently, it was named the AI content partner of Brightcove, a prominent US-based streaming service that caters to thousands of publishers globally.

Using tailored training and the expertise of its founders, Frammer AI delivers ready-to-publish content for social media platforms. The startup has been generating revenue for several months and is attracting significant international interest from movie studios and sports rights holders.

For each video, Frammer provides transcripts and captions, identifies the most engaging excerpts, and converts them into shorter clips suitable for different platforms, including vertical formats like Instagram Reels and YouTube Shorts.

In an era where short, compelling content is essential for effective marketing, Frammer significantly reduces the time and effort required to create social media videos. What traditionally involves multiple team members and hours of work can now be accomplished with a single click, transforming a 30-minute video into 35 short clips in just about five minutes. This capability is also proving valuable for summarizing webinars and internal conferences.

With its recent funding, Frammer plans to expand into the sports and entertainment sectors, grow its tech team to support a diverse clientele, and invest in data training for targeted areas.

Suparna Singh, CEO and co-founder of Frammer AI, stated, “The demand for short-form video content has never been greater. Our clients are reporting that Frammer is significantly expanding their audiences by maximizing the potential of all their videos. We’ve utilized our expertise to ensure Frammer delivers highly accurate results for complex content, and it’s rewarding to see the impact.”

Salone Sehgal, founding partner at Lumikai, remarked, “The leadership team at Frammer has a strong track record of guiding businesses to profitability and delivering value through innovative content and media-tech solutions. In a world where consistent audience engagement is crucial, Frammer AI’s growing client roster highlights the effectiveness of their solution.”

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