Key Factors That Can Make Global Firms More Competitive

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2. Good Information

Information is plentiful in the digitized marketplace, but good information is sometimes hard to come by. Consumers are willing to pay top dollar to experts in law, business, economics and personal development. Branding yourself or your company as an information expert will help you gain a competitive edge in the information age that continues to evolve. Selling information and products together can help increase sales and keep customers and clients happy.

3. Customer Loyalty

Consumers are becoming increasingly selective about with whom they do business. It's important to establish a relationship with consumers and keep them coming back. Potential buyers consider not only product value but also the mission, values and character of the corporation. Good public relations and a strong ethical stance will help give you a competitive edge now and in the future.

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